Clarion Events North America - Tulsa, OK
posted about 2 months ago
As a Sales Development Representative (SDR) at Clarion Events, your primary responsibility will be to drive demand by generating leads and responding to inbound inquiries. You will work closely with the Sales team to proactively prospect in target territories and assist in setting appointments to consultatively sell the Fire Engineering Training learning management system (LMS). A successful SDR will play a crucial role in increasing the team's customer conversion rate and building the sales pipeline by understanding client needs and aligning them with the available product options. In this role, you will own and build the top of the sales funnel with business opportunities for our SaaS-based LMS, targeting fire departments, EMS agencies, private ambulance companies, municipalities, and hospitals. You will follow up with leads through various channels including email, phone, chat, video, and social media. Qualifying inbound inquiries through a needs assessment process will be essential to ensure alignment with the products we offer. You will also be responsible for scheduling and confirming appointments and demos between prospects and our sales team. As the initial face of the selling process, you will conduct research on target accounts and perform outbound prospecting as part of our go-to-market strategy. Documenting outreach to prospects using Salesforce in a timely manner is crucial, whether it involves calls or sales demonstrations of the product. You will be expected to meet or exceed established monthly targets for activities such as calls, emails, meetings, and appointments or demos set. Additionally, you will report weekly on sales results, plans, and activities, and attend relevant conferences and events to generate leads and establish contacts. Collaboration with the marketing team will be necessary to ensure ongoing growth of the product, and you will continuously develop your market and product knowledge to assist with business development. Maintaining professional internal and external relationships that align with the company's core values is also a key aspect of this role.