Sales Development Representative

Thomson Reuters - Ann Arbor, MI

Full-time - Entry Level

Ann Arbor, MI

10,001+ employees

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About the position

As a Sales Development Representative (SDR) at Thomson Reuters, you will play a crucial role in generating qualified leads by prospecting for business opportunities within both new and existing clients. The SDR is responsible for cultivating and nurturing prospects, transforming them from unidentified leads into scored leads that result in appointments with Account Executives. This position requires a proactive approach, utilizing various communication methods such as outbound phone calls, emails, video conferencing, and social media to engage decision-makers within predefined target markets. You will develop ongoing relationships with contacts by providing value in every interaction, demonstrating a high level of product competency, and showcasing excellent oral and written communication skills. Your daily tasks will include making outbound phone calls to customers and prospects to set appointments for the sales teams. You will identify, generate, and qualify new sales leads through customer analytics, predictive marketing processes, and by leveraging existing customer relationships. It is essential to explain the benefits of Thomson Reuters products and services to potential clients in a concise manner that piques their interest and curiosity about the offerings. Additionally, you will be responsible for prospect identification, acquisition of contact data, and running sales campaigns, which include creating sequenced email and video campaigns to generate new sales opportunities. The role also involves piloting new sales enablement tools and tracking qualifying data in the CRM to ensure proper lead scoring. Key performance indicators for this position include the volume of pipeline generated, the number of appointments set, the total value of the pipeline created, and the total revenue of deals closed from appointments set, as well as lead response time. This position is designed for individuals who are goal-oriented and driven to succeed in a dynamic sales environment.

Responsibilities

• Generate qualified leads by prospecting for business opportunities within new and existing clients.
• Cultivate and nurture prospects to move them from unidentified leads to scored leads with appointments for Account Executives.
• Utilize outbound phone calls, email, video, and social media to reach decision makers within predefined targets.
• Develop ongoing relationships with contacts by providing value in every interaction.
• Demonstrate a high level of product competency and effective oral and written communication.
• Make outbound phone calls to customers and prospects to set appointments for sales teams.
• Identify, generate, and qualify new sales leads through customer analytics and predictive marketing processes.
• Explain the benefits of Thomson Reuters products and services to potential clients concisely.
• Acquire contact data for prospect identification.
• Run sales campaigns including creating sequenced email and video campaigns to create new sales opportunities.
• Pilot new sales enablement tools.
• Track qualifying data in CRM to properly score leads.

Requirements

• One or more years of B2B or B2C inside sales experience.
• Outbound prospecting experience with a successful track record of generating new business.
• Ability to communicate and influence others over phone, email, and video with enthusiasm.
• Strong time management and organizational skills.
• Proficient with Microsoft Office, sales automation, CRM, and/or web-based software programs.
• Goal-oriented and driven to succeed.
• Technical aptitude for learning products and solving problems.
• Collaborative team player.
• High School diploma or equivalent required; 4-year degree (BA, BS) preferred.

Nice-to-haves

• Experience with sales automation tools and CRM software.
• Familiarity with legal, tax, accounting, or compliance industries.

Benefits

• Globally recognized and award-winning reputation for equality, diversity, and inclusion.
• Comprehensive benefit plans for work-life balance.
• Company-wide Mental Health Days Off.
• Headspace app subscription for mental wellbeing.
• Retirement and savings plans, including tuition reimbursement.
• Employee incentive programs and resources for mental, physical, and financial wellbeing.
• Access to LinkedIn Learning and internal Talent Marketplace for professional development.
• Opportunities to work on cross-company projects.
• Two paid volunteer days annually.
• Environmental, Social and Governance (ESG) initiatives for local and global impact.