Sales Development Representative

$78,000 - $112,000/Yr

Point B Agency - New York, NY

Full-time - Entry Level

Remote - New York, NY

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Sales Development Representative (SDR) at Point B is a key member of the Demand Generation and Marketing Team, responsible for driving customer outreach and setting appointments to support the firm's growth. This role focuses on leveraging marketing content and best practices to generate leads and bookings, ensuring a superior customer experience and fostering long-term relationships. The SDR plays a critical role in executing Point B's sales strategy through effective prospecting and collaboration with industry sellers.

Responsibilities

• Meets or exceeds appointment setting and bookings goals.
• Directly supports the generation of new leads, meetings, solutions pipeline, and bookings through various demand generation channels.
• Conducts direct customer and prospect outreach leveraging approved Marketing content and messaging.
• Utilizes 'triple touch' prospecting for customer outreach (email, social selling on LinkedIn, and phone).
• Identifies potential customer referrals and leads within the assigned industry and accounts.
• Utilizes prospecting and research tools to qualify leads and opportunities; prepares for and schedules target prospect meetings.
• Ensures a smooth handoff of information before and after target prospect meetings with internal sellers and prospects.
• Effectively tracks and manages prospecting activities and maintains accurate information in CRM systems.
• Supports business development game planning meetings to increase win rates of opportunities.
• Generates leads from past buyer automation using ZoomInfo Enrich platform.
• Supports and drives conversion of inbound leads and MQL's as assigned.
• Directs outreach and lead flow aligned to assigned industry marketing calendar.
• Builds authentic relationships with individuals in work groups and teams.

Requirements

• B.A. or B.S. degree in business, marketing, or a related field (preferred).
• 3+ years of corporate/business experience, preferably in professional services, sales, and business development.
• Proven track record in a sales or business development role, preferably in a B2B environment.
• Strong prospecting and lead generation skills, with experience in cold calling, email outreach, and social selling techniques.
• Demonstrated persistent and goal-oriented mindset with the ability to overcome objections.
• Familiarity with CRM systems (e.g., Salesforce) and proficiency in using sales tools and marketing technologies.

Nice-to-haves

• Experience articulating value propositions and engaging prospects.
• Demonstrated ability to manage multiple priorities effectively.
• Strong business acumen and intellectual curiosity to learn about targeted services and industry trends.

Benefits

• Comprehensive, flexible Total Rewards program.
• Employee Stock Ownership Plan (ESOP).
• Leadership development opportunities.
• Flexible consulting model for work-life balance.