Sales Development Representative

$31,200 - $31,200/Yr

Confidential - Lansdowne, PA

Full-time - Entry Level

Lansdowne, PA

About the position

We are seeking a dynamic Sales Development Representative (SDR) to join our team in the technology sales industry, specifically within the Material Handling/Pallet Racking sector. The ideal candidate will be responsible for generating leads, building relationships with potential clients, and closing sales deals. This position offers an exciting opportunity to work in a fast-paced environment where the SDR will play a critical role in managing both outbound and inbound communication. This includes executing cold calling, cold emailing, warm calling, and handling inbound leads via the company phone system. The SDR will be proactive, results-driven, and capable of navigating various communication channels to drive sales opportunities. The SDR will execute targeted cold calling campaigns to introduce our products and services to potential leads. Engaging prospects in meaningful conversations is essential to qualify their needs and generate interest. The role also involves developing and executing personalized cold email campaigns, crafting compelling email copy, and following up to engage leads and drive responses. Tracking and analyzing email performance will be crucial to refining strategies and improving results. In addition to cold outreach, the SDR will follow up with leads who have shown interest through previous interactions or marketing efforts, nurturing relationships and guiding leads through the sales funnel. The role requires managing and responding to inbound leads received through the company phone system, qualifying them based on predefined criteria, and providing timely and professional responses to inquiries. Accurate entry and updating of lead information in the CRM system is also a key responsibility, along with tracking and reporting on key metrics such as call volume, email open rates, and conversion rates. Collaboration with the sales and marketing teams to align strategies and share insights is essential, as is providing regular feedback on lead quality and campaign effectiveness.

Responsibilities

• Execute targeted cold calling campaigns to potential leads to introduce our products/services.
• Engage prospects in meaningful conversations to qualify their needs and generate interest.
• Schedule appointments and demos for the sales team.
• Develop and execute personalized cold email campaigns.
• Craft compelling email copy and follow-up sequences to engage leads and drive responses.
• Track and analyze email performance to refine strategies and improve results.
• Follow up with leads who have shown interest through previous interactions or marketing efforts.
• Nurture relationships and guide leads through the sales funnel.
• Manage and respond to inbound leads received through the company phone system.
• Qualify leads based on predefined criteria and assign them to appropriate sales representatives.
• Provide timely and professional responses to inbound inquiries.
• Accurately enter and update lead information and interactions in the CRM system.
• Track and report on key metrics, including call volume, email open rates, and conversion rates.
• Work closely with the sales and marketing teams to align strategies and share insights.
• Provide regular feedback on lead quality and campaign effectiveness.
• Participate in team meetings and contribute to the development of sales strategies.

Requirements

• Proven experience in a sales development or similar role, with a strong focus on cold calling and email management.
• Excellent communication skills, both verbal and written.
• Ability to craft persuasive emails and engage prospects effectively over the phone.
• Familiarity with CRM systems (e.g., Salesforce, HubSpot) and email marketing tools.
• Self-motivated, resilient, and goal-oriented with a positive attitude.
• Strong organizational skills and attention to detail.

Nice-to-haves

• Bachelor's degree in Business, Marketing, or a related field is preferred but not required.