Point B Agency - Seattle, WA

posted about 2 months ago

Full-time - Entry Level
Remote - Seattle, WA
Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Sales Development Representative (SDR) at Point B plays a crucial role in driving the firm's growth by generating qualified leads and scheduling sales meetings. This position involves direct customer outreach, leveraging marketing content, and employing best practices in demand generation to create a superior customer experience. The SDR is responsible for meeting appointment setting and bookings goals while collaborating closely with industry and solution sellers to align outreach efforts with top accounts and personas.

Responsibilities

  • Meets or exceeds appointment setting and bookings goals
  • Directly supports the generation of new leads, meetings, solutions pipeline, and bookings through various demand generation channels
  • Conducts direct customer and prospect outreach leveraging approved Marketing content and messaging
  • Leverages triple touch prospecting for customer outreach (email, social selling on LinkedIn, and phone)
  • Identifies potential customer referrals and leads within the assigned industry and accounts
  • Utilizes prospecting and research tools, coordinates with assigned industry sellers to qualify leads and opportunities
  • Ensures a smooth handoff of information before and after target prospect meetings
  • Effectively tracks and manages prospecting activities and maintains accurate information in CRM systems
  • Leverages best practices for increasing win rate of opportunities by supporting business development game planning meetings
  • Partners closely with industry and solution sellers to align on top accounts and personas for executing outreach
  • Generates leads from past buyer automation using ZoomInfo Enrich platform
  • Generates referrals from across the Point B network and ecosystem
  • Supports and drives conversion of inbound leads and MQL's as assigned
  • Directs outreach and lead flow aligned to assigned industry marketing calendar
  • Supports team efforts and builds authentic relationships with individuals in work groups and teams
  • Consistently demonstrates and lives Point B cultural tenets and values
  • Participates in firm culture activities to connect regularly with other Point B'ers

Requirements

  • B.A. or B.S. degree in business, marketing, or a related field (preferred)
  • 3+ years of corporate/business experience, preferably in professional services, sales, and business development
  • 1+ years in a role supporting or selling to Manufacturing, Aerospace, Energy, Automotive companies
  • Proven track record in a sales or business development role, preferably in a B2B environment
  • Strong prospecting and lead generation skills, with experience in cold calling, email outreach, and social selling techniques
  • Demonstrated persistent and goal-oriented mindset with the ability to overcome objections
  • Familiarity with CRM systems (e.g., Salesforce) and proficiency in using sales tools and Marketing technologies
  • Demonstrated self-starter who can work independently and deliver results
  • Strong business acumen and intellectual curiosity to learn about targeted services and industry trends

Nice-to-haves

  • Experience articulating value propositions and engaging prospects
  • Demonstrated ability to manage multiple priorities effectively
  • Experience working effectively as a collaborative team player with cross-functional teams
  • Knowledge of sales, marketing and selling strategies

Benefits

  • The ability to chart your career path based on expertise and passions
  • An environment that encourages you to identify new opportunities and supports you in reaching your goals
  • The chance to have a balanced lifestyle by working with local or national clients in a flexible consulting model
  • The opportunity to further enable fun and collaborative culture with teams
  • A comprehensive, flexible Total Rewards program that supports and recognizes each individual's unique needs
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