Sales Development Representative

Tsl Marketing - Elkridge, MD

Full-time - Entry Level

Remote - Elkridge, MD

Professional, Scientific, and Technical Services

About the position

The Sales Development Representative (SDR) will play a crucial role in building awareness and creating sales opportunities with partners in a major tech firm. This position is particularly focused on engaging with partners who have previously interacted with TSL, while also being open to reaching out to other potential partner types within the ecosystem. The SDR will be responsible for developing comprehensive lists of these firms within TSL's HubSpot system, capturing additional knowledge and profiles of these firms, and identifying key contact names and titles. In addition to list building, the SDR will execute monthly nurture campaigns through email and social media, ensuring consistent engagement with potential partners. They will also direct the creation of web content, including pillar pages, blogs, and offers, to enhance TSL's online presence and attract interest from potential partners. Setting introductory meetings, creating sales presentations, and drafting Statements of Work (SOWs) will also fall under the SDR's responsibilities. The SDR will own and develop the outreach strategy targeting different personas within these firms, such as Marketing, Sales, and Alliance teams. This will involve maintaining an ongoing calendar and advance schedule of tactics, collaborating with TSL's sales and marketing teams as necessary to support these efforts. The SDR will focus on promoting various TSL services, including Lead Generation, Integrated Lead Generation Campaigns (which encompass marketing campaigns, digital foundations, and HubSpot support), Digital Foundations (including web content, social media, and SEO), and Marketing Operations (focusing on HubSpot and data services). This role is essential for driving TSL's growth and ensuring that the company continues to deliver exceptional service to its clients.

Responsibilities

• Build awareness and create sales opportunities with partners in a major tech firm.
• Develop comprehensive lists of firms in TSL's HubSpot.
• Capture additional knowledge and profiles of these firms.
• Identify key contact names and titles within target firms.
• Create and execute monthly nurture campaigns through email and social media.
• Direct web content creation including pillar pages, blogs, and offers.
• Set introductory meetings with potential partners.
• Create sales presentations and Statements of Work (SOWs).
• Own and develop the outreach strategy targeting different personas within partner firms.
• Maintain an ongoing calendar and advance schedule of outreach tactics.

Requirements

• Strong relationship-building skills.
• Clear written and verbal communication abilities.
• Persistence and self-motivation.
• Effective problem-solving skills.
• Ability to tackle undefined tasks.
• Knowledge of TSL's services and understanding of customer needs.

Benefits

• Remote working environment
• 4 weeks paid vacation
• Competitive health benefits
• Short-term disability
• AD&D
• Life insurance
• 401(k) match
• ADP discounts