WelbeHealth - Carson, CA
posted 3 months ago
WelbeHealth's PACE (All-Inclusive Care for the Elderly) program is dedicated to providing seniors with the opportunity to continue living in their homes and communities. The Marketing Outreach & Enrollment Director plays a crucial role in this mission by guiding the Outreach and Enrollment Team and fostering collaborative relationships across WelbeHealth, the interdisciplinary team (IDT), and external stakeholders. This position is integral to promoting WelbeHealth's values, culture, and mission, ensuring that the most vulnerable seniors receive the quality care they deserve. In this leadership role, the Marketing Outreach & Enrollment Director is responsible for meeting WelbeHealth's gross and net census growth goals. This includes directing and coordinating all marketing, outreach, and community engagement activities, as well as overseeing the intake and enrollment processes. The Director will implement process improvements to enhance efficiency and conversion rates, ensuring that the organization meets its enrollment targets. The Director will track, oversee, and report on team performance, focusing on key metrics such as leads, home visits, enrollments, eligibility statuses, and the effective use of Salesforce. Establishing and maintaining relationships with referral sources, including senior housing, physician groups, hospitals, post-acute facilities, and community organizations, is essential for success in this role. Additionally, the Director will maintain a working relationship with the Department of Health Care Services (DHCS) to ensure a seamless enrollment workflow, compliance with guidelines, and adherence to timelines. Budget management is another critical aspect of this position, as the Director will develop the department budget and direct performance to align with budgetary goals. Collaboration with executive teams to report on key metrics and proactively address any issues is also a key responsibility of the Marketing Outreach & Enrollment Director.