Sales Director

StoryPoint - Cleveland, OH

Full-time - Mid Level

Cleveland, OH

Professional, Scientific, and Technical Services

About the position

The Community Specialist is a sales professional responsible for leasing a senior living community. This role requires the ideal candidate to create and follow a strategic business plan, manage their sales funnel, create urgency with prospects, and follow a sales process through closing to achieve optimal occupancy and revenue targets. The position emphasizes the importance of connecting with seniors and their families, understanding their needs, and matching them to the service offerings provided by the community. The Community Specialist will be expected to demonstrate a high degree of initiative, creativity, and professional ethics while maintaining compassion for customers throughout the sales process. In this role, the Community Specialist will manage all occupancy and revenue goals for the community, utilizing Salesforce to accurately track sales funnels, conversion ratios, and move-in metrics. The position also involves compliance with Fair Housing and Federal Trade Commission requirements, seeking new opportunities to expand referral sources, and making daily outbound calls to prospective customers to schedule visits and tours. The Community Specialist will provide tours of models or vacant apartments to future residents and referral agency networks, assist with marketing initiatives and resident events, and serve as an educational resource for residents, caregivers, and staff members. The Community Specialist will promote the organization positively, set an example for organizational standards for excellence, maintain effective communication and collaboration throughout the community, and prepare and manage all relevant reports. A willingness to work a flexible schedule, including evenings, weekends, or non-traditional hours, is essential as business demands dictate. This position is not just about making every day great; it’s about making every minute great, aligning with the company’s philosophy of creating exceptional moments for residents and their families.

Responsibilities

• Manages all occupancy and revenue goals for the community
• Utilizes Salesforce to accurately manage sales funnels, conversion ratios, and move-in metrics
• Complies with Fair Housing and Federal Trade Commission requirements
• Seeks new opportunities to expand our growing number of referral sources
• Makes daily outbound calls to prospective customers in database to schedule visits and tours
• Manages the leasing center on site during the construction phase
• Provides tours of models or vacant apartments to future residents and referral agency network
• Assists with marketing initiatives and resident events
• Serves as an educational resource for residents, caregivers, and staff members
• Promotes the organization in a positive manner and sets the example for organization standards for excellence
• Maintains effective communication and cross collaboration throughout the community
• Coordinates occupancy, goals and resident/prospect information
• Prepares and manages all relative reports
• Willingness to work a flexible schedule to include evenings, weekends, or non-traditional work hours as business demands dictate

Requirements

• Previous experience in sales with a proven track record of meeting and exceeding sales goals
• An understanding of the senior market and various senior living products is a plus but not a requirement
• Desire to listen to, connect with, and serve seniors by matching their needs to our service offerings
• Aggressive sales instinct with the ability to close while maintaining compassion for our customers
• Ability to manage time effectively
• Exhibit a high degree of initiative and creativity, good judgment, and professional ethics
• Strong leadership skills to work effectively both independently and as a team
• Excellent communication and presentation skills
• Demonstrated aptitude for problem-solving; ability to determine solutions for clients
• Microsoft Office and Salesforce proficiency is desirable