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Sales Enablement Analyst
PAC Panasonic Avionics Corporation - Irvine, CA
posted 2 months ago
About the position
The Sales Enablement Analyst plays a crucial role in enhancing sales effectiveness by bridging the gap between Panasonic's technical experts and the Global Sales & Account Management teams. This position is responsible for keeping the sales team informed about the latest technology, developing sales enablement strategies, and creating customer-facing materials to support sales efforts. The analyst will also identify gaps in sales knowledge and coordinate training to optimize sales interactions, ultimately contributing to building relationships and closing deals.
Responsibilities
- Identify, develop, and recommend sales enablement strategies aligned with business goals.
- Gather enablement needs by collaborating with sales and account managers on commercial pursuits.
- Translate technical information into compelling sales materials in collaboration with the Product Marketing team.
- Develop customized materials and stories that connect airline brands with Panasonic's solutions.
- Lead the creation and editing of proposal templates and executive summaries.
- Maintain resources for sales presentations and collateral for the Global Sales Organization.
- Collect feedback from the sales team to keep resources up-to-date and improve content continuously.
- Identify gaps in sales knowledge and coordinate technical training for skill-ups as needed.
- Stay informed about trends in the in-flight entertainment and connectivity market.
- Share industry news and best practices with the GSO team through presentations and updates.
Requirements
- BA/BS in Business Administration, Marketing, or related degree, or 9 years of related work experience in lieu of a degree.
- Minimum of 5 years in content development, sales operations, sales strategy, or related experience.
- Experience in commercial aviation preferred.
- Strong interpersonal skills for collaboration and teamwork with diverse personnel.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously under schedule pressure.
- Technical knowledge in Salesforce and Sales Enablement Tools (e.g., Highspot).
- Strong knowledge of Microsoft Word, Excel, PowerPoint, and Outlook.
Nice-to-haves
- Technical understanding of In-Flight Entertainment systems and related components.
- Experience building sales tools, playbooks, and training materials.
Benefits
- 401(k) matching
- AD&D insurance
- Dental insurance
- Disability insurance
- Flexible spending account
- Free parking
- Health insurance
- Flexible paid time off
- 11 company paid holidays per year
- Wellness Program
- Counseling services
- Life Insurance for employee, spouse, and child
- Long-term and Short-term disability
- Critical Illness Insurance
- Accident Insurance
- Legal Assistance
- Pet Insurance
- Education Assistance
- Commuter Program
- Employee Purchase Program
