Walmart - Bentonville, AR
posted 2 months ago
Walmart Connect is Walmart's advertising platform designed to reach hundreds of millions of U.S. shoppers throughout their shopping journey. The platform connects billions of shopping behaviors to real transactions, both online and in-store, enabling marketers to understand how their marketing drives results. The Sr. Sales Enablement Content and Platform Manager will play a crucial role in the Brand and Enterprise Sales Marketing, Content Management team by driving projects forward and maintaining a content library that serves as a single source of truth for approved sales marketing materials. This position will involve organizing and authoring a vast catalogue of content to ensure maximum discoverability within a Content Management System (CMS) and providing analysis on feedback from cross-functional networks (XFNs) and metrics within the CMS. The role is essential for supporting Walmart Connect's goal of achieving must-buy status among key target audiences by ensuring that the most important marketing and educational content is always up to date and easily accessible for internal stakeholders. Responsibilities will include managing content, collaborating with content owners, and communicating project statuses to stakeholders. The manager will also support the optimization of the internal content management hub "Blue" for better discoverability and user experience, and explore external tech solutions for a more modern sales enablement content management tool through a formal RFP process. This includes conducting stakeholder interviews, documenting requirements, collaborating with procurement, budgeting, and presenting a point of view to leadership. The role will also involve managing technical aspects of the CMS and handling ad hoc project management tasks assigned by senior management.