Sales Enablement Manager

Courser - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

Machinery Manufacturing

About the position

Manager, Sales Enablement General Overview: Courser, an IT Managed Service Provider (MSP), is seeking a Sales Enablement Manager. In this position, you will play a vital role in the revenue team by managing essential functions, including activating and enabling corporate playbooks within each of our National Brands. We seek a dynamic and experienced Sales Enablement Manager to join Courser. The Sales Enablement leader is responsible for optimizing the productivity and success of our revenue teams across our ten national brands. This role focuses on developing and implementing strategies that provide the sales force with the right knowledge, tools, and resources to effectively engage current and prospective clients and drive revenue. Key Responsibilities: Training & Development: Design, implement, and manage training programs for the sales team, focusing on product knowledge, sales skills, and best practices. Content Creation & Management: Develop, organize, and maintain a library of sales materials, including presentations, case studies, product sheets, and training resources. Sales Process Optimization: Analyze current sales processes and methodologies; recommend and implement improvements to streamline sales activities and increase efficiency. Sales Tools Management: Oversee the selection, implementation, and management of sales tools (e.g., CRM, sales engagement platforms, content management systems) to enhance the sales process. Collaboration: Work closely with marketing, product, and sales leadership to ensure alignment between marketing initiatives, product launches, and sales activities. Performance Monitoring: Track and analyze key performance metrics to identify areas for improvement and report on the effectiveness of sales enablement programs. Communication: Serve as the liaison between the sales team and other departments, ensuring that sales reps are informed and equipped with the latest product updates, market intelligence, and competitive insights. Onboarding: Develop and manage a comprehensive onboarding program for new sales hires to ensure a smooth transition into the team and rapid productivity.

Responsibilities

• Design, implement, and manage training programs for the sales team, focusing on product knowledge, sales skills, and best practices.
• Develop, organize, and maintain a library of sales materials, including presentations, case studies, product sheets, and training resources.
• Analyze current sales processes and methodologies; recommend and implement improvements to streamline sales activities and increase efficiency.
• Oversee the selection, implementation, and management of sales tools (e.g., CRM, sales engagement platforms, content management systems) to enhance the sales process.
• Work closely with marketing, product, and sales leadership to ensure alignment between marketing initiatives, product launches, and sales activities.
• Track and analyze key performance metrics to identify areas for improvement and report on the effectiveness of sales enablement programs.
• Serve as the liaison between the sales team and other departments, ensuring that sales reps are informed and equipped with the latest product updates, market intelligence, and competitive insights.
• Develop and manage a comprehensive onboarding program for new sales hires to ensure a smooth transition into the team and rapid productivity.

Requirements

• 5+ years in sales enablement, sales operations, or a related field, preferably in a B2B environment.
• Bachelor's degree in business, marketing, or a related field (or equivalent experience).
• Strong understanding of sales processes and methodologies.
• Excellent communication and presentation skills.
• Proficiency in CRM systems (e.g., Salesforce) and sales enablement tools.
• Analytical skills to measure the effectiveness of enablement programs.
• Ability to work collaboratively across departments.
• Strategic thinker with a focus on execution.
• Highly organized with attention to detail.
• Ability to manage multiple projects simultaneously.
• Proactive and self-motivated.

Nice-to-haves

• Experience in a technology company.
• Familiarity with content management and learning management systems.
• Certifications in sales methodologies (e.g., SPIN Selling, Challenger Sales).

Benefits

• Dental insurance
• Paid time off
• Cell phone reimbursement
• Vision insurance
• Gym membership
• Bonus plan
• Competitive health, vision, and dental benefits
• Unlimited approved paid time off
• Amazon Prime reimbursement
• Company-provided cell phone
• Company-provided laptop
• Gym stipend