Sales Enablement Manager

About the position

As our Sales Enablement Manager, you’ll be the strategic partner to our sales team—equipping them with the training, tools, and content they need to succeed at every stage of the sales cycle. You’ll own and evolve the end-to-end onboarding process, continuously refine our sales playbook, and ensure ongoing training is aligned with product updates, buyer personas, and competitive positioning. In this highly collaborative role, you’ll be the bridge between sales, legal, marketing, and operations—ensuring feedback loops are tight and everyone is empowered with the resources and insights they need to thrive in a competitive landscape.

Responsibilities

• Design and manage an engaging, scalable onboarding program for new sales hires (RSDs, BCDs).
• Deliver role-specific, ongoing training to upskill reps on sales methodologies, product knowledge, and objection handling.
• Stay on top of emerging sales techniques and tools and bring them to the team through curated enablement programs.
• Evaluate and optimize training frequency to boost performance without disrupting pipeline productivity.
• Own and maintain the sales playbook in partnership with Pre-Sales Engineering.
• Gather, analyze, and distribute competitive intelligence to enable effective positioning and objection handling.
• Develop and maintain competitor battlecards and win/loss insights in collaboration with the sales team.
• Create and manage internal sales content such as call scripts, sales process documentation, persona insights, and objection-handling guides.
• Partner with marketing and product to ensure sales-facing content (e.g., case studies, testimonials, product demos) is available, accurate, and aligned to the buyer journey.
• Define and deploy scalable, efficient sales processes across the funnel.
• Support adoption of new sales tools and technology including CRM, CMS, and conversation intelligence tools like Gong.
• Track and analyze performance metrics to measure enablement effectiveness and identify knowledge or skill gaps.
• Incorporate sales feedback and performance data to iterate on enablement strategies.
• Build trusted relationships across Sales, Marketing, Product, and Sales Leadership teams.
• Ensure sales feedback (especially from calls and demos) flows to product and marketing to improve positioning and roadmap decisions.
• Champion change management efforts to drive the adoption of new initiatives and increase overall sales productivity.
• Maintain enablement platforms like Confluence and content management tools for easy access and usability.
• Collaborate with RevOps to evaluate, implement, and optimize enablement technologies.
• Support onboarding and evaluation of new sales tech or vendors.

Requirements

• 2-4 years of GTM enablement experience, preferably across multiple industries or product portfolios.
• Strong track record of building and scaling onboarding, training, and enablement programs.
• Deep understanding of the sales lifecycle, sales processes, and methodologies.
• Exceptional cross-functional communication and stakeholder management skills.
• Demonstrated experience developing sales content and internal documentation.
• Proficiency with Salesforce, Gong, ZoomInfo, Confluence, and enablement tech platforms.
• Strategic mindset with a hands-on approach—you’re not afraid to dive into details to get things done.
• Bachelor's degree required; background in sales, product marketing, or program management preferred.
• Fast learner with a growth mindset and a passion for helping sales teams succeed.

Benefits

• Competitive pay
• Bonus opportunities
• Choice of three health insurance plans
• Voluntary dental and vision insurance
• Short-term and long-term disability insurance
• Life insurance
• Paid time off
• Paid holidays
• 401k with 4% company match
• Yearly learning & development stipend