Sales Enablement Manager

$75,000 - $85,000/Yr

Unclassified - Baltimore, MD

Full-time - Mid Level

Baltimore, MD

About the position

The Sales Enablement Manager at Backpack Healthcare is a strategic role focused on equipping and supporting the sales team to effectively build a mature pipeline and sell a diverse portfolio of products and services. This position requires collaboration across various departments to ensure alignment and drive business success through innovative strategies and tools.

Responsibilities

• Work directly with the sales leadership team to develop and execute the go-to-market (GTM) enablement strategy.
• Oversee the creation and maintenance of content and collateral to support the sales division.
• Develop and implement a comprehensive sales enablement strategy that aligns with Backpack's overall business objectives and sales goals.
• Create and manage sales enablement content, including state market-level playbooks, training materials, presentations, product documentation, case studies, and competitive analysis.
• Design, deliver, and continuously refine the sales onboarding process to enhance the skills and knowledge of the sales team.
• Evaluate, implement, and manage sales enablement tools and technologies to improve sales productivity and effectiveness.
• Collaborate closely with sales, marketing, product, client success, operations, IT, and other departments to ensure alignment and smooth workflow.
• Regularly analyze market trends, competitive landscape, and client needs to inform and adjust sales strategies.
• Assist the sales team in preparing for prospect meetings by developing customized decks, proposals, and providing market and client-specific information and content.
• Create and manage an inventory of competitive pricing, oversee the FOIA (Freedom of Information Act) process, and develop Backpack's market differentiators.
• Maintain a flexible work style, adapting to the dynamic needs of a startup organization and pivoting as required.

Requirements

• Bachelor's degree in Business, Marketing, Sales, or a related field.
• A minimum of 5 years of experience in sales enablement, sales operations, or a related role, preferably within a vendor solution firm.
• Strong preference for candidates with a background in government or healthcare sectors, or experience working in a startup or SaaS company.
• Deep understanding of government procurement processes, proposal development, selling to health plans or health systems, and go-to-market strategies for professional services and products.
• Exceptional written and oral communication and presentation skills, with the ability to engage both internal and external audiences.
• Excellent research skills with the ability to summarize key market information for senior leadership.
• Proficiency in using sales enablement tools and CRM systems, with a preference for candidates familiar with government procurement search engines.
• Strong analytical skills, with the ability to derive actionable insights from data.
• Ability to work collaboratively across cross-functional teams within the Backpack organization.
• Must demonstrate positive energy and proactive engagement in daily interactions.

Nice-to-haves

• An advanced degree (MBA) is preferred.