Sales Manager

$60,000 - $70,000/Yr

Great Wolf Resorts - Kansas City, KS

Full-time - Mid Level

Kansas City, KS

Accommodation

About the position

The Sales Manager at Great Wolf Lodge is responsible for strategically targeting high-margin sales opportunities and converting them into successful sales wins. This role involves achieving assigned sales goals and contributing to the overall success of the lodge through effective networking, client relationship management, and comprehensive sales strategies.

Responsibilities

• Develop and execute comprehensive outbound prospecting strategy to secure new and existing group room and event business, specifically targeting shoulder and off-peak groups
• Increase market share through effective networking, research and business development activities
• Convert group and meeting inquiries to sales via fast response time, exceptional sales skills and diligent client service
• Represent Great Wolf at local and regional trade and travel shows to promote Groups brand and uncover new opportunities
• Demonstrate strong account management fundamentals, including effective entry of all activities in CRM system
• Build and maintain key client relationships, generating repeat business and lifetime value
• Prepare compelling group proposals, sales materials and contracts that result in sales wins
• Deliver on assigned group room and catering sales goals that contribute to the overall financial success of the lodge
• Negotiate contracting terms including pricing for meeting room rental and audio visual
• Submit a weekly report to the director of sales and catering documenting sales activities, converted business and pipeline progression
• Create and update quarterly sales action plans outlining business development objectives and market segment strategy
• Provide consultation/advice to clients on all aspects of lodge's facilities and services when proposing and contracting groups and events
• Monitor room blocks and communicate with appropriate property personnel regarding group room pick-ups, rooming lists, etc.
• Investigate and resolve any group complaints or conflicts including billing issues, misplaced items, reservations and contract discrepancies
• Complete Banquet Event Orders (BEOs) and Resumes for clients and operations departments
• Provide detailed information on meeting-specific needs throughout the entire booking process
• Enter accurate rooming lists, routing information, tax-exempt status and verification of payment in Company software systems
• Maintain Posting Master (PM) account ledger by keeping track of all open PM accounts

Requirements

• Bachelor's degree in hotel/hospitality or related field, or equivalent combination of education/experience
• Minimum 4 years in sales with specific experience in hospitality event/conference sales
• Demonstrated proficiency in Microsoft Office Suite
• Successful completion of criminal background check and drug screen
• Successful Department of Motor Vehicle check
• Professional communication skills both verbal and written

Nice-to-haves

• Significant customer service experience
• Strong problem solving and organizational skills
• Attention to detail and ability to exceed quality standards
• Enthusiastic and positive energy
• Multi-tasking ability