Benchmark Senior Living - Stonington, CT
posted 3 months ago
As a Sales & Marketing Director at Benchmark Senior Living, you will play a pivotal role in enhancing the lives of seniors by fostering meaningful relationships rather than focusing solely on metrics. This position is designed for sales professionals who are passionate about quality interactions and are eager to contribute to a culture that prioritizes genuine connections. You will be responsible for driving occupancy in your community by engaging with potential residents, their families, and professional partners through a prospect-centered selling approach. This innovative strategy allows you to move away from traditional sales tactics such as cold calling and promotional urgency, enabling you to focus on building trust and understanding the unique needs of each prospect. Your responsibilities will include supporting prospects throughout the sales process, managing detailed profiles in our database, and maintaining a robust pipeline. You will need to have a comprehensive understanding of the competitive landscape of your community, which may involve researching and visiting competitors' facilities. Articulating the Benchmark Difference will be crucial, as you cultivate and manage reciprocal professional relationships throughout the marketplace. This role requires an empathetic and diligent approach, with a strong emphasis on active listening and excellent communication skills, both verbal and written. In this position, you will be part of the largest senior living provider in New England, contributing to an organization that is dedicated to elevating human connections in all aspects of its operations. Your efforts will directly impact the quality of life for seniors, making this a rewarding career choice for those who value meaningful work.