Sales & Marketing Product Marketing Manager Boston, United States

Amcs Group - Boston, MA

Full-time - Mid Level

Boston, MA

1,001-5,000 employees

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager for the Transport business unit at AMCS is responsible for driving the company's marketing strategy and execution in a fast-paced environment. This role involves collaborating with senior leaders to develop a unified Go-to-Market strategy, enhancing the visibility of AMCS's Performance Sustainability solutions, and creating impactful marketing materials to support lead generation and pipeline growth.

Responsibilities

• Be the product Go-To-Market expert for stakeholders across product, marketing, and sales for the Transport business unit.
• Drive marketing messaging and positioning across all motions and deliver an effective Go-To-Market plan, executing in the market through direct customer engagement.
• Develop succinct and effective sales materials including pitch decks, demos, and training to facilitate understanding of the solution portfolio.
• Define and build repeatable, high-quality content including sales plays and competitive programs to support marketing campaigns.
• Partner with internal and external subject matter experts to gain insights into the industry and products.
• Deliver comprehensive market positioning and messaging for each solution, including value propositions and competitive differentiators.
• Work closely with sales enablement to equip the sales team with appropriate messaging and talk tracks.
• Support market research methodologies and integrate findings into product marketing content.
• Conduct competitor analysis and collaborate with sales and customer success teams to inform strategic positioning.
• Craft compelling marketing collateral across various channels, including online and offline marketing.
• Develop customer-facing presentations that effectively communicate differentiated messaging.
• Collaborate with Product Management to capitalize on product launches and new releases.
• Promote new brand and Performance Sustainability messaging throughout the Transport solution suite.
• Adopt a continuous improvement mindset to evolve marketing practices.

Requirements

• Knowledge of Transport Logistics, Sustainability, and/or Environmental Services.
• 5+ years of product marketing experience in a B2B technology company.
• Proven ability to deliver full market positioning and messaging for solutions, including value propositions and competitive differentiators.
• Excellent influencing and communication skills to engage with clients and internal teams.
• A proactive attitude and energetic approach to work.
• Experience working with high-performing product management teams.
• Ability to work independently and under pressure to meet demanding timelines.
• Exceptional writing, editing, and presentation skills.
• Strong interpersonal and project management skills to build relationships at all organizational levels.
• Ability to think strategically and execute tactically.