Sales & Marketing - Social Media Marketing Specialist

About the position

The Social Media Marketing Specialist at St. John's United is responsible for enhancing brand awareness and engagement through effective social media strategies. This role involves monitoring online conversations, creating marketing materials, and collaborating with various teams to promote the organization's services. The specialist will also track the success of social media efforts and develop relationships with prospects and community members.

Responsibilities

• Create engagement and increase brand awareness through social media.
• Monitor trending topics and integrate them into the brand's messaging.
• Update and create marketing materials for various platforms.
• Assist with events and develop relationships with attendees.
• Collaborate with staff to create content and promote the brand.
• Track the success of social marketing efforts using analytical tools.
• Educate and motivate prospects about the organization's services.
• Develop and implement a corporate social media strategy.
• Monitor online activity to ensure compliance with guidelines.
• Create posts and marketing collateral that align with other communications.
• Encourage greater participation in social media initiatives.
• Identify opportunities to influence public perception through engagement.
• Utilize social media marketing tools to maintain the company's brand.
• Conduct market research to inform marketing campaigns.

Requirements

• Completion of post-secondary education in a relevant field.
• Knowledge of Windows Operating Systems, Microsoft Word, and Microsoft Excel.
• Experience in sales, marketing, and social media management.
• Strong interpersonal and communication skills.
• Ability to self-motivate and achieve marketing goals.
• Proven organizational and problem-solving skills.
• Ability to analyze data and prepare reports.
• Experience with digital traffic measurement and social media monitoring.

Nice-to-haves

• Experience with Hootsuite, TikTok, and Canva.
• Knowledge of leads management software like Enquire.

Benefits

• Full-time position with regular daytime hours.
• Occasional evening or weekend hours for special events.