Sales Packaging, Yahoo Sports

$122,625 - $255,625/Yr

Yahoo Holdings - Moffett Field, CA

Full-time - Mid Level

Hybrid - Moffett Field, CA

About the position

The Sales Packaging Manager at Yahoo Sports is responsible for driving product and content monetization strategies to maximize revenue for the Yahoo Sports portfolio. This role involves creatively constructing scalable packaging opportunities and supporting Account Directors with both proactive and reactive solutions, leveraging expertise in product, content, and social media.

Responsibilities

• Monitor and track pitch activity by tentpole, franchises, and product to maximize revenue.
• Develop and optimize direct monetization strategies in collaboration with Business Operations and Product/Content leads.
• Drive innovation by creating new ad products and monetization opportunities, including new social platform offerings.
• Partner with Sports content and product teams to innovate roadmaps that meet customer needs and empower Sales & Strategy initiatives.
• Build go-to-market (GTM) strategies for sports solutions catalogs, collaborating with Solutions, GTM, and revenue operations teams.
• Work closely with Product & Content strategy leads to understand and influence monetization-focused roadmaps and redesigns.
• Communicate cross-functionally with Account Management, Ad Operations, Strategy, and Sales to inform on the latest packages and ad products.
• Facilitate marketplace feedback from Sales & Solutions to impact future content and product strategies.
• Develop GTM media plans and internal instructions for all sports direct-sold offerings.
• Manage client-specific requests and changes to templatized Sports media plans.
• Collaborate with Sports Strategy on client-specific proposals.
• Partner with Pricing and Yield Management (PYM) to estimate supply, approvals, and pricing strategy for Property Advertising Programs.
• Create templated media plans for tentpoles and franchises for deployment across a large sales organization.

Requirements

• Ability to both think strategically and work in the details.
• Proven experience in managing direct revenue with a strong understanding of indirect revenue.
• Strong communication skills and ability to collaborate cross-functionally.
• Expertise in product and content strategy, with an ability to influence and evaluate roadmaps.
• Experience in developing and executing go-to-market strategies.
• Strong analytical skills with a focus on maximizing revenue opportunities.
• Build-mentality with strong attention to detail and enthusiasm for continuous learning.
• Strong analytical skills, including forecasting, impact assessment, and statistical analysis.
• Deep understanding of how to productize and operationalize new products, partnerships, and monetization strategies.
• Comfortable questioning conventional wisdom and eager to take initiative, with the ability to identify and develop creative solutions.
• Ability to maintain current plans in the face of uncertain and shifting schedules and priorities.
• Effectively prioritize and drive task execution in a fast-paced environment.
• Solid communication and presentation skills; ability to communicate effectively across teams.
• Strong understanding of new platforms, ad products, and monetization trends.
• High proficiency in GSuite and other productivity tools.
• At least 5 years of experience in ad sales/operations, product marketing, and/or account management for digital products or campaigns.

Benefits

• Healthcare
• 401K savings plan
• Company holidays
• Vacation
• Sick time
• Parental leave
• Employee assistance program