The SDR Sales Representative is responsible for establishing a best-in-class service and sales experience while managing Sun Day Red wholesale accounts within the defined territory. This position will establish customers and develop new prospects as aligned with SDR commercial strategy. They will develop and maintain relational equity and ensure brand positioning through market expertise, product knowledge, and depth of understanding of customer's businesses and needs. Essential Functions and Key Responsibilities include successfully selling and promoting the company's products and services at the authorized account base within the assigned territory. The representative will achieve both short and long-term objectives for increased sales volume and territory growth. They will educate and inform customers and consumers about SDR products to assure growth, quality control, and profitability. Additionally, they will identify opportunities for new business and maximize the territory's potential. The role also involves merchandising products at the account base within the assigned territory to drive sell-through and secure additional orders. Maintaining open and effective communications between the company and customers is crucial, as is establishing strong professional customer/vendor relationships. The representative will act within the scope of corporate objectives and policies to accomplish assigned goals, lead brand experience efforts, and thoughtfully manage interactions with the company's products and brand, ensuring a premium experience for customers and consumers as aligned with SDR commercial strategy. Other related duties and assignments may be required.