Sales Representative

About the position

This position is responsible for managing an assigned territory so that an appropriate sales volume is achieved. Selling responsibilities include introducing and promoting new products, improving distribution, and ensuring promotion results. As a merchandising consultant, the sales representative is expected to understand and execute company standards for off-premise and for on-premise permanent and point of sale for the shelf, cold box, and floor displays in each retail account.

Responsibilities

• Manage an assigned territory by keeping abreast of business conditions, recognizing new opportunities within each account and keeping the necessary account records.
• Develop the trust and confidence of the retailer as a merchandising consultant.
• Compile lists of prospective customers for use as sales leads, based on information from newspapers, business directories, and other sources.
• Travel throughout assigned territory to call on regular and prospective customers to solicit orders or talk with customers on the sales floor and by phone.
• Prepare for each sales call by establishing a customer history, credit information, suggestively selling, troubleshooting, knowledge of the company's abilities, etc.
• Prepare timely and accurate reporting to sales management on a variety of sales distribution and promotion issues.
• Maximize sales results through effectively pre-planning and executing daily, weekly, and monthly objectives and developing a sound knowledge of the products and a working knowledge of competitive products.
• Make persuasive presentations, answer questions, overcome objections, and present proof of proposals.
• Display or demonstrate the product, using samples or catalog, and emphasize salable features. Quote prices and solicit orders with the assistance of a current price book.
• Make sales and follow up calls to customers and prospects presenting our brands of products.
• Write orders, design displays, and organize on-site promotions.
• Understand in-store merchandising principles and effectively apply these principles in assigned retail accounts.
• Influence each retail account to use shelf management, cold box, and floor display guidelines to maximize sales opportunities.
• Use point-of-sale materials to increase merchandising success.
• The Sales Representative is responsible for knowing which products each account sells and for keeping all products properly rotated, dusted, rebated, cleaned, and stocked at appropriate levels.
• Adhere to the company's professional dress and appearance policy at all times, projecting a positive image of the company and our product line.
• Safely perform job duties; considerate to themselves and others.

Requirements

• High school diploma or General Education Degree (GED) preferred; one to two years related experience or training; or equivalent combination of education and experience.
• Must be 21 years of age.
• Must have valid driver's license, good driving record, proof of auto insurance (SR-22 is not acceptable), and own means of reliable transportation.
• Prefer beverage sales and/or merchandising experience, knowledge of local market, customer service skills, and experience in the distribution industry.
• Excellent communication skills, both written and verbal.
• Must be self-motivated, a self-starter, and able to work with very little direct supervision.
• Highly organized, with a strong ability to work quickly and accurately while handling competing priorities.

Benefits

• Salary range $45K - $60K Depending on Experience
• Monthly Incentives and Performance Pay
• Up to 128 hours of Paid Time Off Annually to start (16 days)
• 9 Paid Holidays
• Medical, Dental, and Vision Benefits
• 401(k) with Employer match