Vega Distribution - Lexington, KY
posted about 2 months ago
Full-time - Entry Level
Lexington, KY
Food and Beverage Retailers
About the position
We are seeking a creative and driven Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our platforms. This role requires a strong understanding of social media trends, excellent communication skills, and a passion for storytelling through digital content.
Responsibilities
- Develop and implement comprehensive social media strategies to increase brand awareness and engagement across various platforms.
- Create, curate, and manage published content (images, video, written) that aligns with the brand voice and marketing goals.
- Monitor social media channels for trends, conversations, and insights using social listening tools.
- Conduct research to identify new opportunities for content creation and audience engagement.
- Analyze performance metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
- Collaborate with cross-functional teams including marketing, design, and e-commerce to ensure cohesive messaging.
- Proofread all content before publishing to maintain high-quality standards.
- Stay updated on industry trends and best practices in social media marketing.
Requirements
- 1 year of experience in marketing or social media management.
- Proficient in social media management tools and platforms.
- Strong knowledge of Adobe Creative Suite for content creation.
- Excellent research skills to identify relevant topics and trends.
- Ability to engage in social listening to understand audience sentiments.
- Detail-oriented with strong proofreading capabilities.
- Familiarity with e-commerce strategies to enhance online sales through social media channels.
Nice-to-haves
- Creative thinker with the ability to develop innovative campaigns that resonate with target audiences.
