V2Soft - Dearborn, MI
posted about 1 month ago
V2Soft is seeking a highly skilled professional to provide thought leadership on Salesforce Marketing Cloud and omni-channel digital marketing best practices. The successful candidate will be responsible for designing, building, and executing marketing campaigns utilizing Salesforce Marketing Cloud. This role requires configuring and customizing the Salesforce Marketing Cloud to meet complex business requirements, thereby enhancing marketing automation processes. The individual will develop technical solutions for personalized customer journeys, email campaigns, and automation workflows, ensuring alignment with marketing strategies. In addition to campaign execution, the candidate will analyze campaign performance, providing insights and recommendations to drive marketing strategy optimization. Troubleshooting technical issues will also be a key responsibility, where the individual will identify root causes and implement corrective measures to improve system performance. Collaboration with cross-functional teams is essential to ensure that marketing efforts are well-integrated with overall business goals. Staying updated on industry trends, updates, and best practices in marketing automation and Salesforce Marketing Cloud functionalities is also expected.