Milestone Technologies
posted 5 months ago
The Marketing Automation team at Milestone Technologies is seeking a Salesforce Marketing Cloud Specialist. As an expert in marketing automation, you will launch, optimize, and scale global business marketing campaigns to drive awareness and adoption of our client's products and services. You will orchestrate journeys to use digital channels, such as email, ads, web, and events to drive results. Your role will involve building marketing campaigns using Salesforce Marketing Cloud, including campaign setup, email setup, testing, scheduling, tracking, and measuring campaigns to drive both short-term and long-term results. You will also orchestrate multi-channel customer journeys using Journey Builder, which includes digital channels such as email, webinars, messaging, forms, landing pages, in-app messaging, and web. In addition, you will set up webinar programs in Salesforce Marketing Cloud, which includes email invitations, reminders, landing pages, and forms. You will create and maintain lists, segmentations, and data extensions, and optimize marketing automation programs with a focus on driving engagement, efficiency, and scalability. Providing campaign-level reporting on email, webinar, and other marketing channels will be a key part of your responsibilities. You will also consult with marketing stakeholders on marketing automation and email marketing best practices to drive channel effectiveness, and work cross-functionally with multiple internal stakeholders to execute marketing campaigns.