Horizontal Talent - Minneapolis, MN

posted 5 months ago

Full-time
Minneapolis, MN

About the position

The Salesforce Marketing Cloud Admin position at Horizontal Talent involves managing and optimizing the Salesforce Marketing Cloud platform to enhance marketing efforts and drive customer engagement. The role requires a strong understanding of Salesforce products and their functionalities, as well as hands-on experience with SQL and Ampscript. The successful candidate will be responsible for configuring and maintaining the Marketing Cloud environment, ensuring that all marketing campaigns are executed efficiently and effectively. This includes setting up data extensions, managing user access, and creating reports to analyze campaign performance. In addition to technical skills, the position demands a collaborative mindset, as the Salesforce Marketing Cloud Admin will work closely with marketing teams to understand their needs and translate them into actionable solutions within the platform. The role also involves troubleshooting issues, providing support to users, and staying updated on the latest features and best practices within Salesforce Marketing Cloud. The ideal candidate will have a proactive approach to problem-solving and a passion for leveraging technology to improve marketing outcomes.

Responsibilities

  • Manage and optimize the Salesforce Marketing Cloud platform.
  • Configure and maintain the Marketing Cloud environment.
  • Set up data extensions and manage user access.
  • Create reports to analyze campaign performance.
  • Collaborate with marketing teams to understand their needs and provide solutions.
  • Troubleshoot issues and provide support to users.
  • Stay updated on the latest features and best practices within Salesforce Marketing Cloud.

Requirements

  • 1+ year experience in Salesforce Marketing Cloud
  • Proficiency with SQL and experience with Ampscript
  • Bachelor's Degree in Computer Science, Engineering, or related field of studies
  • Knowledge of Salesforce products and their functionalities.

Nice-to-haves

  • Salesforce Marketing Cloud Certifications
  • Experience working with Marketing Cloud Connect and Salesforce
  • Proficiency in creating Salesforce profiles, allocating roles, and managing access.
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