Salesforce Marketing Cloud Data Manager

$100,000 - $110,000/Yr

Metroplus Health Plan - New York, NY

Full-time - Mid Level

New York, NY

Professional, Scientific, and Technical Services

About the position

The Salesforce Marketing Cloud Data Manager will play a crucial role in modernizing the marketing department at MetroPlusHealth by optimizing the use of Salesforce Marketing Cloud. This position focuses on managing and analyzing marketing data to enhance brand reach, customer targeting, and overall marketing efficiency. The role involves collaboration with various teams to drive customer engagement and ensure data quality and consistency across campaigns.

Responsibilities

• Collect, clean, and organize data from various sources to ensure accuracy and readiness for analysis.
• Prepare and manage data extensions to structure and store data effectively within Salesforce Marketing Cloud.
• Implement automation workflows for lead and customer engagement.
• Evaluate the performance of marketing campaigns by analyzing key metrics such as open rates, click-through rates, and conversion rates.
• Identify trends and patterns in customer behavior to inform marketing strategies and improve engagement.
• Develop and maintain detailed reports and dashboards to present findings to stakeholders.
• Use data to segment audiences for targeted and personalized marketing efforts.
• Recommend and implement changes to improve campaign performance based on data insights.
• Ensure the accuracy and reliability of data and that messages are fired off correctly and on time.
• Develop personalized customer experiences using data insights to tailor content and messaging.
• Work closely with marketing teams to understand their needs and provide data-driven solutions.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• Certification in Salesforce Marketing Cloud required
• 5 years' experience in marketing technology, with 1-2 years in data manipulation, interpretation, report writing, or data insight summarization
• Proven experience managing data and campaigns using Marketing Cloud
• Strong analytical and problem-solving skills
• Excellent attention to detail and organizational skills
• Ability to manage multiple projects in a fast-paced environment
• Analytical mindset with the ability to interpret data and metrics to drive decision-making and campaign optimization

Nice-to-haves

• Experience in designing and managing data structures
• Proficiency in creating data models to represent complex data relationships
• Strong skills in SQL for querying and managing databases
• Knowledge of AMPScript, SSJS (Server-Side JavaScript), and Guide Template Language
• Ability to ensure data accuracy and handle duplicate management
• Excellent communication (verbal and written), negotiation, presentation and facilitation skills
• Excellent organizational, planning and time management skills for handling multiple and conflicting activities
• Commitment to being accountable
• Superior interpersonal skills
• Integrity and Trust
• Customer Focus

Benefits

• Competitive salary range of $100,000.00 - $110,000.00
• Full-time employment
• Opportunity to work in a collaborative and compassionate environment
• Engagement in meaningful work that impacts the community