Salesforce Marketing Cloud Delivery Senior Manager - Financial Services

$131,000 - $302,400/Yr

Accenture - Los Angeles, CA

Full-time - Senior

Los Angeles, CA

Professional, Scientific, and Technical Services

About the position

The Salesforce Marketing Cloud Delivery Senior Manager at Accenture is responsible for leading the delivery of Salesforce Marketing Cloud solutions specifically tailored for the Financial Services sector. This role involves analyzing client needs, crafting marketing solutions, and ensuring successful project execution while maintaining strong client relationships. The position requires a blend of technical expertise and leadership skills to guide teams and projects effectively.

Responsibilities

• Meet with clients to analyze their work practices and understand their business needs to define requirements and customize marketing solutions using Salesforce Marketing Cloud.
• Own the development of a strategic vision for projects, including product development and improvements, ensuring adoption of solutions.
• Make recommendations based on analysis, estimate work effort, lead project scoping, determine required resources, set schedules, and build communication and governance plans.
• Maintain effective client relations, delivering timely and relevant information with a focus on project impact.
• Run workshops and work closely with clients to discuss business requirements and assess campaign impact and value.
• Lead the successful delivery of Salesforce Marketing Cloud solutions from a functional standpoint.
• Manage delivery schedules, keep teams on track, assess risk areas, and mitigate impacts to the program.

Requirements

• Minimum of 7 years experience implementing and/or running Salesforce Marketing Cloud or other Marketing Automation Tools.
• Minimum of 5 years crafting marketing solutions, including capability assessment, requirements gathering, experience design, and process reengineering.
• A minimum of 5 years customer relationship management experience in service, marketing, and/or sales.
• Experience supporting the Financial Services Industry and/or FS clients.
• Bachelor's degree or equivalent work experience.

Nice-to-haves

• Campaign management experience using multiple cloud technologies such as Salesforce Marketing Cloud, Marketo, Eloqua, Pardot, Cheetahmail, or Sendgrid.
• Previous technology consulting work experience.
• Well-rounded in both functional and technical aspects of a CRM or Digital Marketing engagement.
• Experience leading a cross-cloud and/or global delivery team.
• Salesforce Marketing Cloud certifications (SFMC Email Specialist & SFMC Consultant, SFMC Admin).

Benefits

• Competitive salary based on location and experience.
• Diversity and inclusion initiatives.
• Professional development opportunities.
• Flexible work arrangements.