Salesforce Marketing Cloud Delivery Senior Manager - Financial Services

$131,000 - $302,400/Yr

Accenture - Miami, FL

Full-time - Senior

Miami, FL

Professional, Scientific, and Technical Services

About the position

The Salesforce Marketing Cloud Delivery Senior Manager at Accenture is responsible for leading the delivery of Salesforce Marketing Cloud solutions specifically tailored for the Financial Services sector. This role involves analyzing client needs, crafting customized marketing solutions, and ensuring successful project execution while maintaining strong client relationships. The position requires a blend of technical expertise and leadership skills to guide teams and manage project timelines effectively.

Responsibilities

• Meet with clients to analyze their work practices and understand their business needs.
• Define requirements and customize marketing solutions using Salesforce Marketing Cloud.
• Develop a strategic vision for projects, including product development and improvements.
• Estimate work effort, lead project scoping, and determine required resources.
• Set realistic schedules and build accurate communication and governance plans.
• Maintain effective client relations and deliver timely information.
• Run workshops and assess campaign impact and value.
• Lead the successful delivery of Salesforce Marketing Cloud solutions from a functional standpoint.
• Keep the team on track, assess risk areas, and mitigate impacts to the program.

Requirements

• Minimum of 7 years experience implementing and/or running Salesforce Marketing Cloud or other Marketing Automation Tools.
• Minimum of 5 years crafting marketing solutions including capability assessment and requirements gathering.
• A minimum of 5 years customer relationship management experience in service, marketing, or sales.
• Experience supporting the Financial Services Industry and/or FS clients.
• Bachelor's degree or equivalent work experience.

Nice-to-haves

• Campaign management experience using multiple cloud technologies (e.g., Salesforce Marketing Cloud, Marketo, Eloqua).
• Previous technology consulting work experience.
• Well-rounded in both functional and technical aspects of CRM or Digital Marketing engagement.
• Experience leading a cross-cloud and/or global delivery team.
• Salesforce Marketing Cloud certifications (SFMC Email Specialist & SFMC Consultant, SFMC Admin).

Benefits

• Diversity and inclusion initiatives
• Equal Employment Opportunity policies
• Accommodations for disabilities or religious observances