Salesforce Marketing Cloud Developer

Amentum - Wilmington, NC

Full-time

Wilmington, NC

Professional, Scientific, and Technical Services

About the position

The Salesforce Marketing Cloud Developer is responsible for designing, executing, and optimizing marketing campaigns using Salesforce Marketing Cloud. This role requires a strong technical background in AMPscript, SSJS, and SQL, along with hands-on experience in various Marketing Cloud tools. The developer will collaborate with cross-functional teams to ensure effective campaign strategies and performance optimization.

Responsibilities

• Experience working with Salesforce Marketing Cloud.
• Strong proficiency in AMPscript, SSJS, and SQL for dynamic content and scripting.
• Hands-on experience with Journey Builder, Email Studio, Web Studio, Automation Studio, and Content Builder.
• Solid understanding of SFMC integration techniques and API usage.
• Strong analytical skills to measure, report, and optimize campaign performance.
• Knowledge of data extensions, segmentation, and automation workflows.
• Experience in troubleshooting and resolving technical campaign issues.
• Strong interpersonal and communication skills to work across teams.
• Salesforce Marketing Cloud certifications (e.g., Email Specialist, Marketing Cloud Consultant).
• Experience with REST/SOAP API integrations.
• Knowledge of HTML, CSS, and email design best practices.
• Familiarity with GDPR and email marketing compliance regulations.
• Design, execute, and monitor customer journeys in Journey Builder to drive engagement and retention.
• Create, manage, and troubleshoot email campaigns through Email Studio and build landing pages using Web Studio.
• Leverage Automation Studio to streamline campaign execution and scheduling.
• Utilize Content Builder to manage assets, templates, and dynamic content blocks.
• Integrate Salesforce Marketing Cloud with other platforms (Salesforce CRM, third-party applications, or custom APIs).
• Monitor and optimize email performance metrics (open rate, click-through rate, conversions) to ensure continuous campaign improvement.
• Collaborate with marketing, sales, and technical teams to align business objectives with campaign strategies.
• Troubleshoot issues related to automation, data extensions, and email deliverability.

Requirements

• Bachelor's degree in Computer Science, Engineering, or a related field.
• 6 to 8 years of experience in Salesforce Marketing Cloud.

Nice-to-haves

• Salesforce Marketing Cloud certifications (e.g., Email Specialist, Marketing Cloud Consultant).
• Familiarity with GDPR and email marketing compliance regulations.