Salesforce Marketing Cloud Developer

Burton & Company - Denver, CO

Full-time - Mid Level

Denver, CO

Merchant Wholesalers, Durable Goods

About the position

As a Salesforce Marketing Cloud Developer at Burton, you will play a crucial role in the Global Consumer-facing Technology team, focusing on leveraging the Salesforce Marketing Cloud (SFMC) platform to meet business and brand objectives. You will be responsible for building personalized email templates, automations, and customer journeys, while ensuring effective integration with other Salesforce products. Your expertise will help optimize marketing initiatives and enhance customer engagement through data-driven strategies.

Responsibilities

• Build personalized, responsive, and dynamic email templates.
• Build automations, triggered sends, and manual sends across several regions and languages.
• Build customer journeys of varying levels of complexity and with unique inputs and outputs.
• Leverage Einstein to optimize delivery and present personalized product recommendations.
• Own data quality and governance within the SFMC platform.
• Build dynamic and static, complex and simple data extensions to ensure the right message is delivered to the right people.
• Work closely with counterparts on the SFCC and SFSC teams to optimize integrations into and out of SFMC.
• Monitor, analyze, and make recommendations based on performance KPIs.

Requirements

• 3-5 years hands-on SFMC Email Studio experience.
• High-level of confidence and proven experience using Journey Builder to build complex customer journeys.
• Experience conceptualizing and executing marketing automations.
• Proficiency with SFMC APIs, AMPscript, SSJS, and SQL.
• Proficient in HTML, CSS, and JavaScript/jQuery.
• Strong written and verbal communication, project management, and collaboration skills.
• Expert understanding of email and SMS best practices, KPI tracking, deliverability tracking, and optimization.

Nice-to-haves

• Experience building custom reports in SFMC.
• Experience with other SFMC products including Ad Studio, Mobile Studio, Social Studio, and Personalization.
• Experience/familiarity with Salesforce CRM/Core.
• Experience/familiarity with Salesforce Commerce Cloud.

Benefits

• Health insurance (medical, dental, and vision)
• Life insurance (company paid)
• Flex spending
• Short- and long-term disability insurance (company paid)
• Great parental benefits
• 401k plan with company match
• Paid time-off
• Discounted season pass
• Free lessons
• Product discounts
• Free demo equipment
• Ride days
• Casual work environment