Salesforce Marketing Cloud Developer

$100,000 - $120,000/Yr

Burton Snowboards - Burlington, VT

Full-time - Mid Level

Hybrid - Burlington, VT

Miscellaneous Manufacturing

About the position

As a Salesforce Marketing Cloud Developer at Burton, you will play a crucial role in the Global Consumer-facing Technology team, serving as the technical expert on the Salesforce Marketing Cloud (SFMC) platform. Your primary responsibilities will include building personalized email templates, automations, and customer journeys, while ensuring effective integration with Commerce Cloud and Service Cloud. You will also be responsible for data quality and governance within the SFMC platform, and you will collaborate closely with various teams to optimize marketing initiatives and performance metrics.

Responsibilities

• Build personalized, responsive, and dynamic email templates.
• Build automations, triggered sends, and manual sends across several regions and languages.
• Build customer journeys of varying levels of complexity and with unique inputs and outputs.
• Leverage Einstein to optimize delivery and present personalized product recommendations.
• Own data quality and governance within the SFMC platform.
• Build dynamic and static, complex and simple data extensions to ensure the right message is delivered to the right people.
• Work closely with counterparts on the SFCC and SFSC teams to ensure that integrations into and out of SFMC are optimized.
• Monitor, analyze, and make recommendations based on performance KPIs.

Requirements

• 3-5 years hands-on SFMC Email Studio experience.
• High-level of confidence and proven experience using Journey Builder to build complex customer journeys.
• Experience conceptualizing and executing marketing automations.
• Proficiency with SFMC APIs, AMPscript, SSJS, and SQL.
• Proficient in HTML, CSS, and JavaScript/jQuery.
• Strong written and verbal communication, project management, and collaboration skills.
• Expert understanding of email and SMS best practices, KPI tracking, deliverability tracking, and optimization.

Nice-to-haves

• Experience building custom reports in SFMC.
• Experience with other SFMC products including Ad Studio, Mobile Studio, Social Studio, and Personalization.
• Experience/familiarity with Salesforce CRM/Core.
• Experience/familiarity with Salesforce Commerce Cloud.

Benefits

• Health insurance (medical, dental, and vision)
• Life insurance (company paid)
• Flex spending
• Short- and long-term disability insurance (company paid)
• Great parental benefits
• 401k plan with company match
• Paid time-off
• Discounted season pass
• Free lessons
• Product discounts
• Free demo equipment
• Ride days
• Casual work environment