Salesforce Marketing Cloud Developer

Oscar - New York, NY

Full-time

New York, NY

Food Services and Drinking Places

About the position

The position involves creating, testing, and deploying customized email marketing modules using Salesforce Marketing Cloud (SFMC) Content Builder. The successful candidate will be responsible for designing email templates and content blocks, leveraging strong skills in HTML/CSS, AMP for Email, and AMPscript. The role requires utilizing Template Language and Server-Side JavaScript for template development, as well as building Cloud pages, landing pages, and interactive personalized cloud pages. A key aspect of the job is implementing Marketing Cloud personalization with Evergage to enhance website experiences, linking content to relevant data extensions to enable personalization, dynamic features, and reporting. In addition to the technical aspects, the candidate will lead the distribution and implementation of the email module library to internal stakeholders and key agency partners. They will manage ongoing requests for new email modules or updates to existing content, addressing standard business requirements and performing basic administrative tasks within Marketing Cloud, with support from the SFMC administrator. Ensuring that email designs and layouts are optimized, function correctly across various email clients, and are mobile-friendly is crucial. Attention to detail, quality assurance, and visual presentation using tools like Litmus are essential for success in this role. The candidate will also stay updated on email best practices and guide the enterprise in mobile-first email functionality, email accessibility, dark mode, AMP for Email, plain text, ALT text, and more. They will assist in designing and documenting strategies to leverage automation, dynamic content, data-driven segmentation, and other advanced Salesforce Marketing Cloud features to enhance customer engagement and response. Updating training materials for the internal design team and analyzing analytics and trends to derive actionable insights will also be part of the responsibilities. Understanding A/B and multivariate testing, as well as best practices for tracking and tagging, is necessary. The candidate should proactively identify and resolve issues, recommending appropriate solutions.

Responsibilities

• Create, test, and deploy customized email marketing modules using SFMC Content Builder.
• Design email templates and content blocks in Content Builder, utilizing strong skills in HTML/CSS, AMP for Email, and AMPscript.
• Utilize Template Language and Server-Side JavaScript for template development.
• Build Cloud pages, landing pages, and interactive, personalized cloud pages.
• Implement Marketing Cloud personalization with Evergage for enhanced website experiences.
• Link content to relevant data extensions to enable personalization, dynamic features, and reporting.
• Lead the distribution and implementation of the email module library to internal stakeholders and key agency partners.
• Manage ongoing requests for new email modules or updates to existing content.
• Address standard business requirements and perform basic administrative tasks within Marketing Cloud, with support from the SFMC administrator.
• Ensure email designs and layouts are optimized, function correctly across various email clients, and are mobile-friendly.
• Pay close attention to detail, quality assurance, and visual presentation using tools like Litmus.
• Stay updated on email best practices and guide the enterprise in mobile-first email functionality, email accessibility, dark mode, AMP for Email, plain text, ALT text, and more.
• Assist in designing and documenting strategies to leverage automation, dynamic content, data-driven segmentation, and other advanced Salesforce Marketing Cloud features to enhance customer engagement and response.
• Update training materials for the internal design team.
• Analyze analytics and trends to derive actionable insights.
• Understand A/B and multivariate testing, as well as best practices for tracking and tagging.
• Proactively identify and resolve issues, recommending appropriate solutions.

Requirements

• Minimum of 3 years of experience implementing Salesforce Marketing Cloud Content Builder, Contact Builder, Email Studio, Automation Studio, Mobile Studio, and Journey Builder (experience with Interaction Studio/Customer 360 Audiences is a plus).
• Proficient in Marketing Cloud personalization (formerly Evergage).
• Knowledgeable about privacy policies and anti-spam regulations, including CAN-SPAM, Apple Mail Privacy Protection, GDPR, and marketing consent.
• Extensive experience with enterprise Marketing Cloud environments spanning multiple business units.
• Advanced understanding of software architecture, design, and business processes.
• Proficient in SFMC REST and SOAP API data transmission protocols.
• Ability to translate technical concepts into business impacts.
• At least 2 years of experience with other Salesforce Core applications such as Sales Cloud, Service Cloud, Community Cloud, and Analytics Cloud.
• Skilled in HTML, JavaScript, CSS, AMPScript, SQL, and SSJS.
• Familiarity with Java and React is a plus.

Nice-to-haves

• Preferred certifications: SFMC Email Specialist, Consultant, Developer, or Administrator.