Salesforce Marketing Cloud Development Manager

Clearchoice LTD - Chicago, IL

Full-time - Mid Level

Chicago, IL

Ambulatory Health Care Services

About the position

The Salesforce Marketing Cloud Development Manager at ClearChoice is responsible for the development and maintenance of the Salesforce CRM software, specifically focusing on Marketing Cloud enhancements. This role involves leading a team of developers, administrators, and testers to ensure the successful implementation and utilization of Salesforce as a CRM platform. The manager will work closely with business units to personalize patient journeys and drive business performance through effective messaging and customer engagement strategies.

Responsibilities

• Provide strategic guidance on Marketing Cloud best practices and emerging trends in the healthcare industry.
• Lead a team of Salesforce Marketing Cloud professionals, fostering a culture of innovation and collaboration.
• Ensure the continued success of the Salesforce CRM platform; maximize feature utilization.
• Transform design and specifications into high functioning code in the appropriate language.
• Provide workday production support, including troubleshooting, problem correction, testing, and promotion to the production environment.
• Analyze root cause of application issues and facilitate resolution by coordinating with vendors, internal IT and users as appropriate.
• Provide technical leadership to ensure that the right tools are being used correctly to maximize speed and efficiency of solutions being delivered.
• Integrate Salesforce and external applications using REST/SOAP APIs, JSON/XML, OAuth.
• Communicate effectively with internal teams and clients to create technical designs and address defects.
• Manage risks and issues with cross dependencies with other teams.
• Lead and provide direction to a team of up to 2-3 direct reports.
• Support the hiring, training, and continued professional development of direct reports.
• Assist with goal-setting, provide regular and timely feedback/recognition; providing support and coaching as needed.
• Ensure staff have the tools and resources necessary to effectively perform their day to day responsibilities.

Requirements

• 5+ years of software development experience
• 3+ years of hands-on Salesforce Marketing Cloud Administrator or Developer experience
• Demonstrated success in managing high volume marketing programs for consumer audiences.
• Expert knowledge of email and SMS marketing and ability to recommend creative solutions in-line with business objectives.
• Relational marketing database knowledge, proficiency with database marketing principles, customer contact strategy and system and the design implementation of CRM, loyalty, and referral programs.
• Highly motivated self-starter with a passion for finding improvements and creatively solving problems.
• Demonstrated ability to work autonomously, handle multiple tasks simultaneously, and meet deadlines.
• Ability to communicate effectively and confidently with Program Manager, key stakeholders, and end users.

Nice-to-haves

• Salesforce Certified Marketing Cloud Administrator
• Salesforce Certified Marketing Cloud Developer
• Experience with Gearset, OwnBackup and MuleSoft
• Experience with multiple Salesforce clouds: Sales, Service, Health, Marketing, Experience (Communities)
• Experience with Salesforce DevOps (github, Org-based development)
• Bachelor's degree in computer science, information systems, engineering or relevant discipline
• Ability to migrate Salesforce classic features to Lightning experience, including converting Visualforce pages to lightning components and/or using Lightning Design System with Visualforce pages
• Familiarity with SQL
• Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards
• Experience with managing a small team in a fast-paced environment.