Salesforce Marketing Cloud Development Manager

ClearChoice Dental Implant Centers - Chicago, IL

Full-time - Mid Level

Chicago, IL

1,001-5,000 employees

Ambulatory Health Care Services

About the position

The Salesforce Marketing Cloud Development Manager will oversee the development and maintenance of Salesforce Marketing Cloud at ClearChoice, ensuring effective engagement with patients through personalized messaging and journeys. This role combines technical leadership with team management, focusing on enhancing the CRM platform's capabilities while collaborating with various business units to meet specific needs. The successful candidate will lead a team of developers and administrators, manage system changes, and drive continuous improvement to maximize system utilization.

Responsibilities

• Provide strategic guidance on Marketing Cloud best practices and emerging trends in the healthcare industry.
• Lead a team of Salesforce Marketing Cloud professionals, fostering a culture of innovation and collaboration.
• Ensure the continued success of the Salesforce CRM platform; maximize feature utilization.
• Transform design and specifications into high functioning code in the appropriate language.
• Provide workday production support, including troubleshooting, problem correction, testing, and promotion to the production environment.
• Analyze root cause of application issues and facilitate resolution by coordinating with vendors, internal IT and users as appropriate.
• Provide technical leadership to ensure that the right tools are being used correctly to maximize speed and efficiency of solutions being delivered.
• Integrate Salesforce and external applications using REST/SOAP APIs, JSON/XML, OAuth.
• Communicate effectively with internal teams and clients to create technical designs and address defects.
• Manage risks and issues with cross dependencies with other teams.
• Lead and provide direction to a team of up to 2-3 direct reports.
• Support the hiring, training, and continued professional development of direct reports.
• Assist with goal-setting, provide regular and timely feedback/recognition; providing support and coaching as needed.
• Ensure staff have the tools and resources necessary to effectively perform their day to day responsibilities.

Requirements

• 5+ years of software development experience
• 3+ years of hands-on Salesforce Marketing Cloud Administrator or Developer experience
• Demonstrated success in managing high volume marketing programs for consumer audiences
• Expert knowledge of email and SMS marketing and ability to recommend creative solutions in-line with business objectives
• Relational marketing database knowledge, proficiency with database marketing principles, customer contact strategy and system and the design implementation of CRM, loyalty, and referral programs
• Highly motivated self-starter with a passion for finding improvements and creatively solving problems
• Demonstrated ability to work autonomously, handle multiple tasks simultaneously, and meet deadlines
• Effective communication with Program Manager, key stakeholders, and end users
• Proven ability to quickly learn complex business processes

Nice-to-haves

• Salesforce Certified Marketing Cloud Administrator
• Salesforce Certified Marketing Cloud Developer
• Experience with Gearset, OwnBackup and MuleSoft
• Experience with multiple Salesforce clouds: Sales, Service, Health, Marketing, Experience (Communities)
• Experience with Salesforce DevOps (github, Org-based development)
• Bachelor's degree in computer science, information systems, engineering or relevant discipline
• Ability to migrate Salesforce classic features to Lightning experience, including converting Visualforce pages to lightning components and/or using Lightning Design System with Visualforce pages
• Familiarity with SQL
• Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards
• Experience with managing a small team in a fast-paced environment
• Setting up change and release management processes to ensure delivery of a quality product to all stakeholders.