Salesforce Marketing Cloud Email Specialist

United Network For Organ Sharing (Unos) - Richmond, VA

Full-time - Mid Level

Richmond, VA

Ambulatory Health Care Services

About the position

The Marketing Cloud Email Specialist is responsible for delivering high-quality technical solutions that enable the organization to effectively utilize the Marketing Cloud automation platform. This role supports various internal teams, including Communications and Marketing, by building custom queries, email templates, and automation jobs, while also troubleshooting and developing comprehensive customer journeys.

Responsibilities

• Support several internal Business Areas with Marketing Cloud for Mass Email campaigns
• Create and Provide Training and Access to new users
• Ensure emails are delivered properly to several audiences
• Ensure messages are sent in proper form and template
• Ensure messages are mobile-friendly
• Collaborate with the salesforce and membership teams to update non-deliverable email addresses and opt-outs
• Build/interpret metrics and provide guidance on best practices
• Coordinate and monitor the maintenance, integrity, and security of several databases
• Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor
• Create automation and reporting for the business to reduce duplication and increase adoption
• Ensure Data Extensions are clean, deduped and syncing as needed
• Provide guidance to the business on best practices
• Reduce technical debt by cleaning up aged list or extensions

Requirements

• 5+ years of experience with Salesforce Marketing Cloud
• Strong background in agile SCRUM agile practices and associated tools
• Fundamental understanding of database technologies
• Ability to collaborate with clients to design customer journeys, and associated data models
• Experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Cloud Pages and Automation Studio
• Experience with Salesforce CRM (Sales & Service Cloud, Communities)

Nice-to-haves

• Marketing Cloud Email Specialist certification highly desired
• Self-starter with a strong ability to use initiative and work autonomously or as part of a team
• Excellent analytical and time management skills; must have the ability to prioritize
• High attention to details
• Strong sense of customer focus, both internal and external
• Creative and analytical thinker with strong critical thinking skills
• Demonstrates exceptional verbal and written communication skills
• Demonstrated ability to communicate effectively at all levels of the organization
• Have a ‘can-do' attitude and be a good team player
• Clear communication skills to make complex technical matters simple when communicating with non-technical stakeholders and client executives

Benefits

• Opportunities for advancement