Salesforce Marketing Cloud Functional Architect : Seattle, WA 98121 (Hybrid)

Sumeru - Seattle, WA

Full-time - Mid Level

Seattle, WA

Publishing Industries

About the position

The Salesforce Marketing Cloud Functional Architect will play a pivotal role in the design and implementation of marketing solutions using Salesforce Marketing Cloud. This position requires a deep understanding of the Salesforce ecosystem, particularly in the Marketing Cloud domain, and the ability to translate business requirements into technical solutions. The ideal candidate will have a strong background in business analysis or consulting, with a focus on marketing technologies. They will be responsible for gathering requirements, designing solutions, and ensuring successful implementation across various marketing channels. In this role, the architect will work closely with clients to understand their marketing needs and objectives, leveraging their expertise in Email Studio, Journey Builder, Automation Studio, and Contact Builder. They will also be involved in data architecture and management, ensuring that the marketing solutions are scalable and effective. The architect will need to demonstrate a solid understanding of digital marketing strategies and how they integrate with Salesforce's capabilities. The position requires experience in Agile methodologies, managing sprints, and collaborating with cross-functional teams. The architect will be expected to manage multiple stakeholders, particularly in complex, multi-location projects. They will also need to possess strong documentation skills, including process mapping, user stories, UML diagrams, and traceability matrices, to ensure that all business system requirements are met and managed effectively. A good functional knowledge of ECommerce, including D2C, Omnichannel Retailing, and Order Management, is essential for this role.

Responsibilities

• Gather and analyze business requirements for Salesforce Marketing Cloud implementations.
• Design and implement marketing solutions using Email Studio, Journey Builder, Automation Studio, and Contact Builder.
• Manage data architecture and ensure effective data management practices within Salesforce Marketing Cloud.
• Collaborate with clients to understand their marketing objectives and translate them into technical solutions.
• Lead Agile sprints and manage project timelines and deliverables.
• Create and maintain documentation including process maps, user stories, UML diagrams, and traceability matrices.
• Work with multiple stakeholders across various locations to ensure project success.
• Provide functional knowledge and support for ECommerce and Omnichannel Retailing initiatives.

Requirements

• Master's degree in Business Administration or related field.
• 5-8 years of experience in Salesforce Marketing Cloud.
• Proven experience in requirement gathering and implementation of marketing solutions.
• Strong understanding of Salesforce CRM and other Salesforce platforms is a plus.
• Certified Email Specialist, Admin, or Consultant certification is required.
• Experience in Agile processes and managing sprints.
• Demonstrated experience in working with multiple clients, both in India and globally.
• Ability to manage business system requirements and process change management effectively.

Nice-to-haves

• Experience in other Salesforce platforms beyond Marketing Cloud.
• Knowledge of digital marketing strategies and best practices.
• Familiarity with ECommerce and Order Management systems.

Benefits

• Full-time employment with benefits package.