Stefanini - Dearborn, MI
posted 3 months ago
Stefanini Group is seeking a Salesforce Marketing Cloud Product Expert to join our team in Dearborn, MI, with a hybrid or remote work option. This role is pivotal for driving our marketing strategies through the Salesforce Marketing Cloud platform. The ideal candidate will have a robust background in product management, technical skills, marketing, and analytics, with a strong emphasis on hands-on experience with Salesforce Marketing Cloud. The successful candidate will be responsible for leveraging their expertise in campaign management, customer journey personalization, data analysis, and marketing automation optimization to deliver effective marketing solutions. In this position, you will provide thought leadership on Salesforce Marketing Cloud and omni-channel digital marketing best practices. You will design, build, and execute marketing campaigns utilizing Salesforce Marketing Cloud, ensuring that all configurations and customizations meet complex business requirements. Your role will also involve developing technical solutions for personalized customer journeys, email campaigns, and automation workflows, ensuring that these align with our overarching marketing strategies. You will analyze campaign performance, providing insights and recommendations to optimize our marketing strategies. Troubleshooting technical issues will be a key part of your responsibilities, as you will need to identify root causes and implement corrective measures to enhance system performance. Collaboration with cross-functional teams is essential to ensure that our marketing efforts are well-integrated with overall business goals. Staying updated on industry trends, updates, and best practices in marketing automation and Salesforce Marketing Cloud functionalities will be crucial for your success in this role.