Salesforce Marketing Cloud Product Expert

$166,400 - $176,800/Yr

Stefanini - Dearborn, MI

Full-time - Mid Level

Dearborn, MI

251-500 employees

Professional, Scientific, and Technical Services

About the position

The Salesforce Marketing Cloud Product Expert role at Stefanini Group is designed for a professional with a strong background in product management, technical skills, marketing, and analytics. This position focuses on leveraging Salesforce Marketing Cloud to enhance marketing automation, campaign management, and customer journey personalization. The ideal candidate will be responsible for designing and executing marketing campaigns, analyzing performance, and providing insights to optimize marketing strategies.

Responsibilities

• Provide thought leadership on Salesforce Marketing Cloud and omni-channel digital marketing best practices.
• Design, build, and execute marketing campaigns utilizing Salesforce Marketing Cloud.
• Configure and customize the Salesforce Marketing Cloud to meet complex business requirements, enhancing marketing automation processes.
• Develop technical solutions for personalized customer journeys, email campaigns, and automation workflows, ensuring alignment with marketing strategies.
• Analyze campaign performance, providing insights and recommendations to drive marketing strategy optimization.
• Troubleshoot technical issues, identifying root causes, and implementing corrective measures to improve system performance.
• Collaborate with cross-functional teams to ensure marketing efforts are well-integrated with overall business goals.
• Keep abreast of industry trends, updates, and best practices in marketing automation and Salesforce Marketing Cloud functionalities.

Requirements

• Salesforce Marketing Cloud experience of 5+ years.
• Salesforce Marketing Cloud certification strongly preferred.
• Demonstrable experience in Salesforce Marketing Cloud administration, configuration, and development.
• Proficient in AMPscript, SQL, HTML, CSS, and JavaScript for marketing automation.
• Strong analytical skills with a talent for interpreting data and making informed, data-driven decisions.
• Excellent problem-solving capabilities with meticulous attention to detail.

Benefits

• Competitive hourly pay of $80 - $85.
• Hybrid work environment.
• Opportunity to work with a global provider of IT consulting and outsourcing services.