Salesforce Marketing Cloud Product Specialist #PP

$62,400 - $83,200/Yr

Avispa - Irving, TX

Full-time - Senior

Irving, TX

Professional, Scientific, and Technical Services

About the position

The Salesforce Marketing Cloud Product Specialist will serve as a thought leader on Salesforce Marketing Cloud best practices, guiding omni-channel digital marketing strategies for a leading music streaming company. This role requires both strategic and technical capabilities to build solutions that effectively meet business needs and enhance marketing efforts within Salesforce Marketing Cloud.

Responsibilities

• Serve as a thought leader on Salesforce Marketing Cloud best practices, guiding omni-channel digital marketing strategies.
• Design, develop, and execute marketing campaigns using Salesforce Marketing Cloud to enhance customer engagement.
• Configure and customize Salesforce Marketing Cloud to align with complex business requirements, streamlining marketing automation.
• Develop technical solutions for personalized customer journeys, email campaigns, and automation workflows that align with overarching marketing strategies.
• Analyze campaign performance metrics to provide actionable insights and optimize marketing effectiveness.
• Diagnose and troubleshoot technical issues, identifying root causes and implementing solutions to enhance system reliability and performance.
• Collaborate closely with cross-functional teams to ensure that marketing efforts are cohesive and aligned with broader business objectives.
• Stay current with industry trends, product updates, and best practices in marketing automation and Salesforce Marketing Cloud functionalities.

Requirements

• 5+ years of experience with Salesforce Marketing Cloud in campaign management, administration, configuration, and development.
• Experience in product management, technical implementation, digital marketing, and data analysis.
• Salesforce Marketing Cloud certification.
• Advanced proficiency in AMPscript, SQL, HTML, CSS, and JavaScript for building and managing marketing automation workflows.
• Strong analytical skills, with the ability to interpret data and drive data-informed marketing strategies.
• Excellent problem-solving skills with meticulous attention to detail and a commitment to delivering high-quality solutions.

Benefits

• Dental insurance
• Vision insurance
• Group Medical
• Life insurance
• Retirement Savings Program