Sap N' Sap - Palo Alto, CA

posted 5 months ago

Full-time - Mid Level
Palo Alto, CA
10,001+ employees

About the position

At SAP, we are committed to enabling you to bring out your best. Our company culture emphasizes collaboration and a shared passion for helping the world run better. We focus on building a foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and aligns with our purpose-driven and future-focused work. The SAP Business Technology Platform (SAP BTP) Marketing & Solutions organization plays a crucial role in this mission by creating compelling positioning, messaging, and content that helps buyers make informed decisions and supports sales efforts. In this role as a Product Marketing Specialist for SAP Business Technology Platform, you will be at the forefront of a rapidly evolving market where organizations increasingly rely on technology to fuel digital transformation. Your primary focus will be to serve as a market, audience, and subject matter expert in the platform and cloud infrastructure domain. You will have the opportunity to grow enterprise application marketing by educating and engaging the market on how we manage and deliver our SaaS applications. As a Subject Matter Expert (SME), you will understand the total addressable market (TAM) and represent the vision to the market. You will play a key role in developing strategies that drive product innovation and create and execute business plans targeting key buyers and users, including Developers, Enterprise Architects, and C-level IT executives. This position offers an exciting opportunity to contribute significantly to the growth of SAP's next generation of cloud capabilities while collaborating across Marketing, Product, Sales, and Engineering teams.

Responsibilities

  • Understand the market economics, whitespace and opportunities, and business objectives in target markets.
  • Contribute to Integrated Marketing Management on program build through messaging, positioning, content, offers, and respective solution/industry expertise.
  • Serve as a public voice to the market, and act as a solution evangelist.
  • Advocate for the customer and provide market insights to influence and collaborate with our development teams to drive product roadmaps and SAP's use of technology innovations.
  • Create compelling and differentiated positioning, messaging, and personas for key buyer and technical user audiences.
  • Develop customer and partner facing assets and ensure respective rollout and availability to marketing program managers and digital execution teams.
  • Help recruit and create compelling customer references and submissions for customer awards (SAP, industry, and analyst).
  • Lead the strategy/interaction with market stakeholders such as Analyst Relations, Public Relations, and other communication channels (i.e. social media) to deliver thought leader messages into the market.

Requirements

  • Bachelor's degree (or equivalent) in a technology or engineering field, and B2B marketing.
  • 3-5 years of product marketing or product management experience in the B2B software industry.
  • 3-5 years of experience in content creation of strategic and customer facing assets.
  • Strong understanding and usage experience with platform technologies such as: BI/analytics, AI & automation solutions, integration software, application development tools, etc.
  • Strong knowledge of cloud computing (IaaS, PaaS, and SaaS) and experience with applications from a vendor such as SAP, Oracle, Salesforce, Workday, or the equivalent.
  • Analytical mind-set, and innovative thinker with strong communication and collaborative skills: verbal, written, and interpersonal.
  • Exceptional organizational, analytical, and writing skills; able to coordinate and manage multiple projects and collaborate within and across virtual and diverse teams.
  • Track record of building strong customer and/or partner relationships.

Benefits

  • Flexible working models
  • Health and well-being programs
  • Learning and development opportunities
  • Recognition for individual contributions
  • Diversity and inclusion initiatives
  • Employee referral program
  • Compensation range transparency
  • Access to SAP North America Benefits.
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service