SDR Enablement Manager

$128,000 - $178,500/Yr

Snowflake Computing - Atlanta, GA

posted 3 months ago

Full-time - Mid Level
Atlanta, GA
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

Join the Snowflake team as an SDR Enablement Manager, where you will play a pivotal role in scaling our best-in-class Sales Development organization. This position is designed for a high-potential individual who is passionate about talent development and enablement resources. You will be responsible for designing and optimizing onboarding programs for regional Sales Development Representatives (SDRs) and managing the enablement strategy related to major marketing campaigns. Reporting into the Marketing and SDR Operations team, you will work closely with the Sales Development management team to ensure that our SDRs are equipped with the necessary skills and knowledge to excel in their roles. In this role, you will have the opportunity to enable others to reach their full potential through hands-on coaching and training. You will analyze and refresh sales collateral, messaging, and email templates, ensuring that our SDRs are well-prepared for new product launches and Snowflake offerings. Additionally, you will own the overall SDR lifecycle in partnership with SDR leadership, defining milestones and criteria for promotions, and building an SDR competency matrix that outlines levels of proficiency in key areas. Your responsibilities will also include collaborating on strategy and messaging for our sales engagement platform, incorporating sales process knowledge into documentation and learning paths, and designing cross-functional go-to-market playbooks that maximize the impact of marketing campaigns. As a key player in our growth, you will help shape the future of our Sales Development organization and contribute to Snowflake's mission of innovation and excellence.

Responsibilities

  • Design and optimize onboarding program for regional SDR hires across our teams
  • Manage 1 direct report to deliver US onboarding and align closely with enablement specialists in EMEA and APJ
  • Analyze and refresh sales collateral, messaging, email templates, and other enablement material
  • Define SDR management coaching expectations and frameworks
  • Align to the overall Field Sales Team enablement and training
  • Ensure SDRs are trained and updated on new product launches and Snowflake offerings
  • Author documentation and learning paths for new hire and in-seat SDRs
  • Own the overall 'SDR lifecycle' in partnership with SDR leadership, sales leadership, and sales enablement
  • Define the milestones, certifications, and criteria for SDR promotions, both within the SDR org and into other functions
  • Build and optimize an SDR competency matrix outlining levels of proficiency in areas such as business acumen and product knowledge
  • Collaborate on strategy and messaging for the sales engagement platform (Outreach)
  • Incorporate sales process and tooling knowledge into SDR documentation and learning paths
  • Author business process documentation in LucidChart, Seismic, Google Slides, and Google Docs
  • Build call coaching plans and define call scorecards
  • Own SDR enablement strategy related to major marketing campaigns including Snowflake Summit and our Data for Breakfast series
  • Design and deliver cross-functional go-to-market playbooks that maximize the impact of marketing campaigns and outbound, account-based sales plays
  • Proactively align with sales and marketing leadership on regional priorities related to product positioning, account segmentation.

Requirements

  • 5+ years of experience in B2B sales training, leadership or operations
  • Sales Development experience is a plus
  • Passion for enabling others to reach their full potential
  • Ability to stay highly organized and execute autonomously on tasks
  • Enjoy hands-on coaching and training of sales talent in the art of prospecting and qualifying
  • Demonstrated ability to deliver on an enablement project plan, while proactively identifying and removing blockers to project success
  • Understanding of how to translate business process changes into meaningful documentation and training content
  • Experience in authoring training materials, process documentation, or supporting professional onboarding efforts
  • Expertise in Salesforce Sales Cloud, Outreach, Gong or call analytics software, ZoomInfo/Lusha, LinkedIn Sales Navigator.

Benefits

  • Medical, dental, vision, life, and disability insurance
  • 401(k) retirement plan
  • Flexible spending & health savings account
  • At least 12 paid holidays
  • Paid time off
  • Parental leave
  • Employee assistance program
  • Other company benefits
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