SDR- Sales Development Representative

Tacton - Chicago, IL

Full-time - Entry Level

Chicago, IL

Food Services and Drinking Places

About the position

As a Sales Development Representative at Tacton, you will be the first point of contact for prospective customers, playing a crucial role in driving the sales pipeline. Your primary responsibility will be to identify potential customers, engage with decision-makers, and qualify leads to ensure alignment with Tacton's solutions for manufacturers. This position offers an excellent opportunity for a motivated individual to thrive in a fast-paced and collaborative environment, working closely with marketing and sales teams to convert prospects into qualified opportunities.

Responsibilities

• Conduct research to identify prospects in the complex manufacturing sector.
• Generate leads through outbound activities like cold calling, email campaigns, LinkedIn outreach, and social selling.
• Maintain a high volume of daily activities (calls, emails, social interactions) to engage potential clients.
• Effectively communicate the value of Tacton's CPQ solutions, addressing customer pain points.
• Engage with key decision-makers (VPs, Directors, C-level executives in Sales, Manufacturing, and IT roles).
• Follow up on inbound leads from marketing campaigns, webinars, and events.
• Coordinate and schedule discovery calls, product demos, and meetings with the sales team.
• Ensure a seamless handoff of qualified leads to Account Executives with relevant background information.
• Follow up with leads to confirm engagement and clearly communicate next steps, keeping detailed CRM records.
• Develop and maintain relationships with leads through personalized outreach.
• Educate prospects on how Tacton's CPQ solutions solve their business challenges.
• Use Tacton's content (case studies, whitepapers, webinars) to engage and nurture potential clients.
• Work closely with Account Executives to ensure smooth handoff of qualified leads.
• Provide feedback to marketing on lead quality and campaign effectiveness.
• Collaborate on optimizing messaging and lead nurturing strategies.
• Keep accurate records of outreach activities, conversations, and lead qualification in CRM (Salesforce).
• Monitor key metrics such as lead response times, meeting set rates, and pipeline contributions.
• Provide regular updates on progress toward individual and team goals.
• Attend networking events and trade shows to build relationships and generate leads.
• Stay informed on market trends, competition, and industry developments.

Requirements

• 1-3 years of experience in sales development or lead generation, ideally in a B2B SaaS or software environment.
• Experience in the manufacturing sector is a plus.
• Bachelor's degree in Business, Marketing, Tech, or a related field.
• Proficient in CRM tools like Salesforce, HubSpot, or similar platforms.
• Basic understanding of B2B sales processes and lead generation strategies.
• Experience with account-based marketing (ABM) strategies and outbound sales techniques.
• Strong verbal and written communication skills, confident in engaging with C-level executives.

Nice-to-haves

• Experience with account-based marketing (ABM) strategies and outbound sales techniques.

Benefits

• Flexible working conditions
• Comprehensive onboarding program
• Collaborative work environment
• Opportunities for career development
• Teamwork based on knowledge sharing and professional respect