Sea-Bird Scientific - Digital Marketing Specialist

Veralto - North Andover, MA

Full-time - Entry Level

Remote - North Andover, MA

About the position

The Digital Marketing Specialist (DMS) at Sea-Bird Scientific is responsible for executing the demand generation and growth marketing strategy. This hands-on role focuses on leveraging digital channels to drive qualified leads, enhance customer communication, and optimize digital tools to foster growth. The DMS will work closely with the marketing team and report to the Growth Marketing Manager, contributing to a flexible and supportive work environment dedicated to sustainability.

Responsibilities

• Develop web content and execute all web updates to ensure consistency of voice, brand standards, and digital strategy.
• Own execution of email campaigns to acquire new customers and move existing customers through the customer journey.
• Leverage Marketing Automation to deliver on the digital strategy and execute CRM marketing campaigns.
• Optimize Sea-Bird Scientific's web presence for SEO and implement paid search campaigns with a focus on ROI.
• Own the daily operation and interaction with a suite of MarTech solutions to generate demand and drive growth.
• Collaborate with other members of the marketing team to enhance the impact of brand, offline, social, and process improvement projects.

Requirements

• Bachelor's degree required.
• Experience in digital marketing for technical products.
• Experience with MarTech tools (like Marketo, Salesforce, reporting and analytics, GA4, PPC, CMS, Wordpress).
• Ability to travel 20% of the time, domestic and international travel is required.

Nice-to-haves

• Completed, in-progress or willingness to start Marketo Certification a plus.
• A passion for the ocean and climate science goes a long way.

Benefits

• Benefits starting day 1, including medical/dental/vision, 401k with company matching.
• Annual Performance-Based Bonuses.
• Career coaching and development opportunities.
• Flexible Paid Time Off (PPTO) allowing employees to take time off without needing to track it.