Sea-Bird Scientific - Growth Marketing Manager

Veralto - Martinsburg, WV

Full-time - Mid Level

Remote - Martinsburg, WV

About the position

The Growth Marketing Manager (GMM) at Sea-Bird Scientific is responsible for leading the demand generation strategy and execution within the marketing organization. This high-impact role focuses on digital marketing channels, including paid advertising, organic search, CRM, and email marketing, to drive growth and support science-based decisions for ocean sustainability. The GMM will manage a team of digital marketers, develop data-driven strategies, and collaborate with sales to optimize lead generation and customer engagement.

Responsibilities

• Manage a team of digital marketers, supporting their growth and development.
• Develop and optimize a multi-channel performance marketing strategy to achieve customer growth and financial objectives.
• Drive qualified lead generation and collaborate with Sales to optimize the leads process.
• Refine understanding of the customer journey and leverage marketing automation tools to attract and retain customers.
• Own search strategy, budget, and execution to enhance awareness and growth through SEO and paid search.
• Improve digital marketing reach to maximize access to core markets and explore new opportunities.
• Analyze and communicate data-driven program performance, identifying trends and opportunities for campaign optimization.
• Evaluate, select, test, and implement MarTech/AdTech solutions to enhance performance marketing operations.

Requirements

• Bachelor's degree required; MBA or other advanced degree preferred.
• Experience leading a team of digital marketers in a technical industry.
• Ability to travel 25% of the time, both domestically and internationally.

Nice-to-haves

• Top-tier communication, presentation, and collaboration skills.
• Completed or in-progress Marketo Certification is a plus.
• A passion for the ocean and climate science.

Benefits

• Medical, dental, and vision insurance starting day 1.
• 401k with company matching.
• Annual performance-based bonuses.
• Career coaching and development opportunities.
• Flexible paid time off (PPTO) policy.