Sea-Bird Scientific - Growth Marketing Manager

Veralto - Branchburg, NJ

Full-time - Mid Level

Branchburg, NJ

About the position

The Growth Marketing Manager (GMM) at Sea-Bird Scientific is responsible for leading the demand generation strategy and execution, primarily focusing on digital marketing channels. This high-impact role involves managing a team of digital marketers, developing data-driven marketing strategies, and driving qualified lead generation to support sales efforts. The GMM will work in a flexible, family-friendly environment dedicated to sustainability and will report to the Director of Marketing & Product Management.

Responsibilities

• Manage a team of digital marketers, supporting their growth and development.
• Develop and optimize a data-driven, multi-channel performance marketing strategy.
• Drive qualified lead generation and collaborate with Sales to optimize the leads process.
• Refine understanding of the customer journey and leverage marketing automation tools.
• Own search strategy, budget, and execution to drive awareness and growth.
• Understand and improve digital marketing reach to maximize access to core markets.
• Review, analyze, and communicate data-driven program performance, identifying trends and opportunities.
• Evaluate, select, test, and implement MarTech/AdTech solutions.

Requirements

• Bachelor's degree required; MBA or other advanced degree preferred.
• Experience leading a team of digital marketers in a technical industry.
• Ability to travel 25% of the time, both domestically and internationally.

Nice-to-haves

• Top-tier communication, presentation, and collaboration skills.
• Completed or in-progress Marketo Certification.
• A passion for the ocean and climate science.

Benefits

• Medical, dental, and vision insurance starting day 1.
• 401k with company matching.
• Annual performance-based bonuses.
• Career coaching and development opportunities.
• Flexible Paid Time Off (PPTO) policy.