Sea-Bird Scientific - Growth Marketing Manager

Veralto - Murrieta, CA

Full-time - Mid Level

Remote - Murrieta, CA

About the position

The Growth Marketing Manager (GMM) at Sea-Bird Scientific is responsible for leading the demand generation strategy and execution, primarily focusing on digital marketing channels. This high-impact role involves managing a team of digital marketers, developing data-driven marketing strategies, and driving qualified lead generation to support the company's growth objectives. The GMM will work closely with sales and other departments to optimize marketing efforts and enhance the company's visibility in the market.

Responsibilities

• Manage a team of digital marketers, supporting their growth and development.
• Develop and optimize a data-driven, multi-channel performance marketing strategy.
• Drive qualified lead generation and collaborate with Sales to optimize the leads process.
• Refine understanding of the customer journey and leverage marketing automation tools.
• Own search strategy, budget, and execution to drive awareness and growth.
• Understand and improve digital marketing reach to maximize access to core markets.
• Review, analyze, and communicate data-driven program performance, identifying trends and opportunities.
• Evaluate, select, test, and implement MarTech/AdTech solutions.

Requirements

• Bachelor's degree required; MBA or other advanced degree preferred.
• Experience leading a team of digital marketers in a technical industry.
• Ability to travel 25% of the time, both domestically and internationally.

Nice-to-haves

• Top-tier communication, presentation, and collaboration skills.
• Completed or in-progress Marketo Certification.
• A passion for the ocean and climate science.

Benefits

• Medical, dental, and vision insurance starting day 1.
• 401k with company matching.
• Annual performance-based bonuses.
• Career coaching and development opportunities.
• Flexible paid time off (PPTO) policy.