Veralto - Camarillo, CA
posted 3 months ago
Full-time - Mid Level
Remote - Camarillo, CA
About the position
The Growth Marketing Manager (GMM) at Sea-Bird Scientific is a pivotal role responsible for leading the demand generation strategy and execution within the marketing organization. This position focuses on digital marketing channels, including paid advertising, organic search, CRM, and email marketing, to drive growth and support science-based decisions for ocean sustainability. The GMM will manage a team of digital marketers and collaborate closely with sales to optimize lead generation and customer engagement.
Responsibilities
- Manage a team of digital marketers, supporting their growth and development.
- Develop and optimize a data-driven, multi-channel performance marketing strategy.
- Drive qualified lead generation and collaborate with Sales to optimize the leads process.
- Refine understanding of the customer journey and leverage marketing automation tools.
- Own search strategy, budget, and execution to drive awareness and growth.
- Understand and improve digital marketing reach to maximize access to core markets.
- Review, analyze, and communicate data-driven program performance, identifying trends and opportunities.
- Evaluate, select, test, and implement MarTech/AdTech solutions.
Requirements
- Bachelor's degree required; MBA or other advanced degree preferred.
- Experience leading a team of digital marketers in a technical industry.
- Ability to travel 25% of the time, both domestically and internationally.
Nice-to-haves
- Top-tier communication, presentation, and collaboration skills.
- Completed or in-progress Marketo Certification.
- A passion for the ocean and climate science.
Benefits
- Medical, dental, and vision insurance starting day 1.
- 401k with company matching.
- Annual performance-based bonuses.
- Career coaching and development opportunities.
- Flexible paid time off (PPTO) policy.
