Search Analyst (Remote - EST/CT Time Preferred)

$62,400 - $72,800/Yr

Eliassen Group - Annapolis, MD

Full-time - Entry Level

Remote - Annapolis, MD

1,001-5,000 employees

Administrative and Support Services

About the position

The Search Analyst will play a crucial role in supporting the planning, execution, and optimization of addressable channel campaigns for a leading home improvement retailer. This remote position focuses on managing Google Ads campaigns, collaborating with stakeholders, and ensuring that marketing objectives are met. The role offers opportunities for professional growth in a collaborative environment.

Responsibilities

• Manage components of addressable channel campaigns, implementing larger strategies, including bidding, targeting, and ad creation.
• Develop and support test-and-learn agendas to enhance performance.
• Track and ensure campaign performance standards are met or exceeded.
• Build relationships with internal and external stakeholders, including platform partners and agencies.
• Share and implement best practices across the organization.
• Act as an informal leader and mentor within the channel organization.
• Support channel planning, activation, and reporting to ensure strategies are executed effectively.
• Participate in agency and partner management, integrating them into workflows seamlessly.

Requirements

• At least 2 years of professional experience managing Google Ads campaigns, ideally using 3rd-party bidding platforms like Search Ads 360, Skai, or similar.
• Experience with key Google placements such as Google Shopping, Performance Max, and Dynamic Search Ads.
• Strong understanding of marketing KPIs and the ability to analyze and present data insights.
• Proficiency in Google Suite and marketing automation platforms.

Nice-to-haves

• Familiarity with tools like Asana and other project management systems.
• Knowledge of DeepLinking platforms such as Branch.io or Appsflyer.
• Hands-on experience optimizing campaigns with ad platforms like Google AdWords, Facebook, or Snapchat.
• Experience in coordinating and executing omnichannel campaigns.

Benefits

• Medical (choice of 3 plans)
• Dental
• Vision
• Pre-tax accounts
• Life insurance
• Disability insurance
• 401(k) with match
• Sick time if required by law in the worked-in state/locality