Search Engine Marketing Manager

$110,500 - $177,000/Yr

Expedia Group - Seattle, WA

Full-time - Mid Level

Seattle, WA

Administrative and Support Services

About the position

The Search Engine Marketing (SEM) Manager at Expedia Group is responsible for managing and optimizing SEM campaigns, particularly in the lodging segment. This role requires strong analytical skills to drive performance, identify trends, and collaborate with various teams to enhance marketing strategies. The SEM Manager will play a crucial role in ensuring campaigns meet internal KPIs and will provide insights to the Leadership Team regarding market trends and optimization opportunities.

Responsibilities

• Monitor the day-to-day performance of SEM campaigns
• Optimize and manage SEM campaigns to internal target KPIs
• Identify growth opportunities and prioritize scale out of winning tests
• Conduct ad hoc analyses to delve deeper into performance fluctuations
• Provide guidance to the Leadership Team on market trends and recommendations
• Manipulate massive data sets using SQL / Python to identify optimization opportunities
• Constantly test and learn to improve campaign performance
• Maintain collaborations with internal and external teams on strategic initiatives
• Deliver impactful analysis regarding key market forces and apply analytics to present business actions

Requirements

• 5+ years of relevant experience in marketing and quantitative analysis
• Extraordinary analytical skills, including data manipulation and financial analysis
• Comfortable working with SQL; knowledge of Python and R is beneficial
• Track record in SEM or similar growth channel preferred
• Great collaboration skills and understanding of online marketing/ecommerce
• Excellence in implementation, attention to detail, and strong organizational skills

Nice-to-haves

• Experience in a similar growth channel is preferred but not mandatory

Benefits

• Exciting travel perks
• Generous time-off
• Parental leave
• Global hybrid work setup
• Career development resources