Search Engine Marketing Manager

$110,500 - $177,000/Yr

Expedia Group - Seattle, WA

Full-time - Mid Level

Seattle, WA

Administrative and Support Services

About the position

As an SEM Manager at Expedia Group, you will play a crucial role in managing and optimizing search engine marketing campaigns for one of the largest traffic segments, lodging. Your analytical skills will be essential in driving performance, identifying trends, and improving campaign outcomes. You will collaborate with various teams to enhance SEM strategies and provide insights to the Leadership Team regarding market trends and opportunities.

Responsibilities

• Monitor the day-to-day performance of SEM campaigns
• Optimize and manage SEM campaigns to internal target KPIs
• Identify growth opportunities and prioritize scale out of winning tests
• Conduct ad hoc analyses to delve deeper into performance fluctuations
• Provide guidance to the Leadership Team on market trends and recommendations
• Manipulate massive data sets using SQL / Python to identify optimization opportunities
• Deliver impactful analysis regarding key market forces and apply analytics to present business actions

Requirements

• 5+ years of relevant experience in marketing and quantitative analysis
• Extraordinary analytical skills, including data manipulation and financial analysis
• Proficiency in SQL; familiarity with Python and R is beneficial
• Track record in SEM or similar growth channel is preferred
• Great collaboration skills and understanding of online marketing/ecommerce
• Excellence in implementation, attention to detail, and strong organizational skills

Nice-to-haves

• Experience in a fast-paced, data-driven environment
• Familiarity with digital marketing tools and platforms

Benefits

• Exciting travel perks
• Generous time-off
• Parental leave
• Global hybrid work setup
• Career development resources