Search Engine Marketing (SEM) Specialist

Cycle Gear - Philadelphia, PA

Full-time

Philadelphia, PA

Motor Vehicle and Parts Dealers

About the position

Comoto is seeking experienced digital marketers to join our Performance Marketing team. This in-house team runs the paid marketing channels driving Comoto's revenue and new customer acquisition goals. Reporting to the SEM Manager, this SEM Specialist is responsible primarily for the execution of Paid Search/Shopping channels. Our next SEM Specialist will be an analytical thinker with some serious Paid Search/Shopping experience under their belt and an insatiable curiosity to keep upping their game. They will have a proven track record of successful campaign execution from start to finish. You will also have the opportunity to support Comoto's larger media mix (including Display/Media/Video, Social Media). As a key driver of Comoto's growth, the Performance Marketing team is highly visible within the organization and regularly works across teams including the Analytics, Creative, Video, Merchandising, and Rider Support teams. The SEM Specialist will be responsible for building and maintaining a large Paid Search keyword & Shopping product group portfolio to support Revzilla, Cycle Gear, and J&P Cycles' ever-expanding catalog of premium gear and parts. This role involves executing ad/copywriting testing to find the perfect message that resonates with every moto enthusiast's heart, learning complex Paid Search & Shopping bid management strategies to enhance results, and managing day-to-day campaign pacing of multimillion-dollar budgets. The SEM Specialist will optimize the Paid Search/Shopping portfolio daily to boost star performers and cut the underachievers, driving aggressive revenue growth across Performance channels. Additionally, the role includes quality assurance of one's own workflow—ad copy, audience management, campaign builds, etc.—as well as reviewing teammates' work to ensure a positive customer-facing experience. Active participation and management of vendor/platform relationships will also be a key part of this role, ultimately mastering Paid Search/Shopping management to take the driver's seat.

Responsibilities

• Building and maintaining a large Paid Search keyword & Shopping product group portfolio to support Revzilla, Cycle Gear, and J&P Cycles' catalog.
• Executing ad/copywriting testing to find the perfect message for moto enthusiasts.
• Learning complex Paid Search & Shopping bid management strategies to enhance results.
• Managing day-to-day campaign pacing of multimillion-dollar budgets.
• Optimizing the Paid Search/Shopping portfolio daily to boost star performers and cut underachievers.
• Driving aggressive revenue growth across Performance channels.
• Conducting quality assurance of own workflow and reviewing teammates' work.
• Participating in and managing vendor/platform relationships.
• Mastering Paid Search/Shopping management.

Requirements

• 2-5 years working in Search Engine Marketing and/or Shopping.
• Retail/eCommerce domain experience.
• Experienced manager of large-scale Paid Search and Shopping accounts in Google AdWords and other Engines.
• End-to-end campaign management experience (planning, launch, testing, experience with 3rd party bid management tools).
• Expertise working with 3rd party Paid Search and/or Shopping management platforms.
• Strong analytical and problem-solving skills.
• Proficiency with Web Analytics tools.
• Advanced Excel skills (e.g., pivot tables, macros, complex formulas).
• Experience addressing Marketing Analytics challenges like attribution, media mix modeling, cross-device reporting.
• Highly detail-oriented individual who can manage multiple projects.
• Ability to articulate clearly and effectively.
• Self-starter, able to learn new processes, programs, and tools quickly.
• Thrive in a high-energy, collaborative, team-oriented environment.

Nice-to-haves

• Experience in Display, Video, and Paid Social campaign management.
• Database (e.g., Access) and/or BI Visualization (e.g., Qlik, Tableau) working knowledge.
• SQL, Adwords scripting, or other coding languages.
• Motorcycle, ATV, and/or UTV enthusiast.